Epsilon Adds Consumer Packaged Goods and Retail Marketing Talent


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New Vice Presidents to Focus on Epsilon’s Growing Presence in CPG and Retail

DALLAS, March 17, 2011- Epsilon, a leading multichannel marketing services
firm, today announced two new additions to their growing Retail and Consumer
Packaged Goods practices, which provide comprehensive services to many of
the largest global brands. Don Lucchetti and Gena Bunker have joined as
Vice Presidents/General Managers of Client Services.

Don Lucchetti will be based in Schaumburg, Illinois and will support
Epsilon’s various retail clients. Gena Bunker, who will be based in Irving,
Texas, will support consumer packaged goods clients. Both new hires will
report to Pierre Charchaflian, Epsilon Senior Vice President of Client

“It’s an exciting time to be a marketer in the retail space. New
technologies and data-driven, multichannel strategies allow retailers to
reach their customers on a one-to-one basis with personalized and relevant
offers and messages,” said Mr. Lucchetti. “Leveraging the tried-and-true
channels such as direct mail and email, alongside emerging channels like
mobile and social media, will enable retailers to build brand engagement and
increase sales.”

According to Ms. Bunker, “In the CPG industry, recognizing the increase and
shift in consumer digital engagement and the reasoning behind these shifts
are vital to optimize CRM and marketing efforts. Epsilon has the data,
technology and expertise to understand and anticipate individual consumer
needs and behaviors to most effectively implement fully integrated,
cross-channel strategies.”

Prior to Epsilon, Mr. Lucchetti spent over 20 years at Experian Marketing
Services where he served as Vice President of Key Account Management,
supporting Experian’s strategic accounts in the technology sector. Also at
Experian, his prior role was Vice President of Client Delivery, supporting
Database Management, List Processing, Analytical Services and other
operational teams.

Ms. Bunker also joins from Experian, where she held the title of Senior
Director of Client Services and Senior Director of Strategic Accounts.
Prior to Experian Ms. Bunker was Vice President of Marketing for Hyphos360.
Before Hyphos360, she spent 18 years at Acxiom where she served as Client
Relationship Manager and Business Unit Leader, among other roles.


About Epsilon

Epsilon is the industry’s leading marketing services firm, with a broad
array of data-driven, multichannel marketing solutions that leverage
consumer insight to help brands deepen their relationships with customers.
Services include strategic consulting, acquisition and customer database
technologies, loyalty management, proprietary data, predictive modeling and
a full range of direct and digital agency services, including creative,
interactive web design, email deployment, search engine optimization and
direct mail production. In addition, Epsilon is the world’s largest
permission-based email marketer. Epsilon is an Alliance Data company. For
more information, visit www.epsilon.com or call

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