I love this video.
It is short. It is simple. And it is relevant to anyone who is trying to build a business, whether it be as a self-employed consultant, manager of a business unit or CEO of a large company.
For those who think that the rebuilding of the Apple business / brand does not apply to them, watch how seamlessly Steve Jobs talks about other categories including Milk and Shoes in the context of branding.
Brilliant.
