Epic Steve Jobs Video On Brand Building

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I love this video.

It is short. It is simple. And it is relevant to anyone who is trying to build a business, whether it be as a self-employed consultant, manager of a business unit or CEO of a large company.

For those who think that the rebuilding of the Apple business / brand does not apply to them, watch how seamlessly Steve Jobs talks about other categories including Milk and Shoes in the context of branding.

Brilliant.

Republished with author's permission from original post.

Craig Padoa
Having been exposed to a multitude of consultancies, spreadsheet jockeys, strategic models and technologies, I subscribe to the quote by Sir Winston Churchill, "However beautiful the strategy, one should occasionally look at the results."

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