Epic Poem Demos Delivered Remotely – Seriously Stunningly Awful


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It is bad enough to have someone present a demo in “EpicPoem” format in a face-to-face situation – it is stunningly awful to see themdelivered remotely, over the web (using WebEx, GoToMeeting or similartools)! I was watching a series of theseduring the past couple of weeks and have a few observations:
Does the audience really need to be there?

Far too often demo presenters launch into their “Epic Poem”patter and talk/demo for an entire hour, with nary a pause (other than to periodically ask, “Any questions so far?”). The audience could be completely unengaged – and off doing other (more productive) activities such as reading email, browsing the web or writing anovel. The only requirement on the audience’s part is to be able to respond “Nope” when the presenter asks “Any questions so far?” and/or to make the occasional “uh-huh” grunt to give the presenter the impression that the audience is still paying attention.

Does the presenter feel he/she has done a good job because he/she made it through the material (the complete Epic Poem demo) within the allotted time?

Unfortunately, this often appears to be the presenters’ measurement of success. The format fort hese 1-hour demos seems to follow a rather consistent path:

– Corporate overview – 5-10 minutes (boring andunnecessary)

– Product overview – 5-10 minutes (largely boring and unnecessary, and generally includes the traditional boring vendor product-centric architecture slide)

– Demo presented in Epic Poem format – fills upthe entire balance of the hour, often running a few minutes over, leaving no opportunity for audience interaction or questions

Is the presenter as bored as the audience?

It is likely that the presenter delivers this same PowerPoint slides and demo over and over – perhaps several times a week or more– and so it is likely the presenter is as bored with the content (and its delivery) as the audience is!

The moral?

Get out of Epic Poem mode and reconstruct demos to map to audience interests, needs and time-constraints. (For those already familiar with Great Demo! methods, you know what to do – for those who are new to these ideas, I can offer a few articles and resources that may help …

Republished with author's permission from original post.

Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.


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