Surado Names Enterprise Exchange Systems as Exclusive Distributor in North America


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Surado Solutions, Inc.
2060 Chicago Ave. · Suite C5 · Riverside · CA · 92507 · USA
Telephone: (951) 682-4895 · FAX: (951) 682-3846
Media Contact:
Rebecca McCloskey
(800) 4SURADO
(800) 478-7236

***For Immediate Release***

Surado Names Enterprise Exchange Systems as Exclusive Distributor in North America

EXS to build and manage reseller channel for Surado CRM

Riverside, CA, March 27, 2007 – Surado Solutions, the emerging innovator in customer relationship management (CRM) solutions, today announced that Enterprise Exchange Systems, Inc. (EXS) will be the exclusive Master Channel Distributor for North America including United States and Canada for Surado Channel Partners. Additionally, EXS is responsible for managing the growing Surado Channel Partner Program, which allows partners to resell Surado CRM product lines and provide related services.

Surado Channel Partner programs provide a clear value to VARs and System Integrators looking to add CRM to their products and service offering. Benefits include high profit margins, cooperative marketing opportunities, sales, marketing and implementation materials, training, certification and lead referrals. And with Surado Customer Application Designer (CAD), partners will be able to create integrated custom applications for resale.

As the master channel distributor, EXS will provide Surado Channel Partners in North America a competitive edge by aligning them with an innovative CRM tool that reflects the latest technology and integrates other data segments throughout the enterprise. EXS will also be responsible for all partner services including partner sign-up, support, training, certification and on-going partner development.

“This is an exciting time for Surado and its partners. With the experience and knowledge EXS has in the CRM industry, Surado partners can expect a new level of service to help each one propel their business to new heights,” said Sundip R. Doshi, CEO of Surado Solutions, Inc. “And the best part is that this relationship will ultimately serve our clients with the highest level of product and services.”

“Partnering with Surado to build their channel and distribute their product was a strategic move for us”, said Kate Schrader, President of Enterprise Exchanges Systems, Inc. As a VAR in the industry for the past ten years, and the host of CRM Talk Radio, I quickly recognized the strong position that the Surado product line is playing in this ever changing market. The value to the resellers we select is high profit margins, expansion of their market and a product utilizing the latest development technology. Surado CRM product offers any size company an enterprise product, and comes standard with features that other products add in at additional costs, thus bringing greater value to the reseller’s customer base.”

For more information about the Surado Partner Program, call EXS at 1-800-892-4158.

About Enterprise Exchange Systems, Inc.
Enterprise Exchange Systems, Inc. (EXS) is a leading global technology distributor and developer of enterprise-wide software. EXS creates sales and profitability opportunities for vendors and resellers by bringing them the latest technology to accelerate their business.

Since its beginnings in 2000, EXS has focused on sourcing the best enterprise software products to connect technology solution vendors with resellers. EXS’s core focus is in enterprise wide software solutions that utilize the latest database protocols and integrate all internal and external business segments.

Enterprise Exchange Systems, Inc. corporate headquarters is located in San Diego, CA. To learn more about EXS, visit or call 800-892-4158.

About Surado CRM
Surado CRM is available for enterprises up to 5,000 concurrent users. In addition to the core product, Surado offers more than 20 product options and modules that further extend core CRM functionality including verticals directed towards Healthcare, Education, City/Government, Technology and Banking and Financials. Surado CRM is available directly from Surado by calling 1.800.4SURADO (1.800.478.7236) or through Surado’s Channel Partners. Product information, as well as a complete listing of Surado CRM modules and features can be found at

About Surado
Surado Solutions, Inc., founded in 1995, is headquartered in Riverside, CA. Surado provides a full spectrum of products and services in Customer Relationship Management (CRM) for small and medium size businesses. With products in all 50 US states and over 64 countries worldwide, Surado is well positioned to become a dominant player in the CRM industry. As a privately-held corporation, Surado has the freedom to take the long-term view in decision-making, resulting in steady quality-controlled growth in both product development and team building. The vision, ability and stability of our management team and greater team combined with an overall commitment to preserving the Surado culture, provide an excellent work environment and foundation for continued, sustainable growth. For more information about Surado’s CRM products and services, please visit

Surado and Surado CRM are registered trademarks of Surado Solutions, Inc. All other product names and service names are trademarks of their respective companies.

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