Enhanced TreeHouse PRM software facilitates partner communication, strategic channel expansion

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TREEHOUSE INTERACTIVE FIRST TO OFFER DOCUMENT MANAGEMENT AND OTHER
ENTERPRISE-CLASS FEATURES IN INDUSTRY-LEADING PRM SOLUTION

Leading PRM and Partner Portal Provider Introduces Advanced Document
Management, Enhanced Google Analytics And Industry-First Partner Heat Map
Visualization Tool

SALT LAKE CITY, Utah – October 20, 2009 – TreeHouse InteractiveT, the
technology leader in on-demand partner relationship management (PRM),
channel sales force automation (CSFAT) and demand generation solutions,
today announced new functionality in the company’s Reseller View partner
relationship management (PRM) product, which will facilitate better
communication with partners and enhance strategic expansion of partner
networks. The new functionality includes Advanced Document Management,
improved Google Analytics and a new interactive Partner View Heat Map.

Reseller View is the only multi-tiered PRM solution available that allows
separate navigation, features and content to be delivered to different
levels of partners. With the addition of Advanced Document Management,
companies can now make documents available to partners based on specific
elements of partner profiles and accept, as well as route partner document
notifications to the appropriate people internally. For example, support,
marketing and financial documents often need to be made available to just a
subset of employees at both the company and the partner based on their area
of responsibility. New Reseller View functionality enables this to happen
easily.

TreeHouse customer VacationRoost (www.vacationroost.com), a leading high-end
vacation rental portal, has put this functionality to use in a unique way
with its 800+ supplier partners. Instead of manually collecting rate cards,
pictures and other important documents from each supplier via email, they
have automated the process by using Reseller View’s Advanced Document
Management. Suppliers see what profile areas require updating when they log
into the supplier portal site, upload the information, and appropriate
VacationRoost personnel are notified that the documents have been uploaded.
The amount of time required to gather information for updating supplier
partner profiles has been reduced from several hundred hours to a fraction
of that time.

Improved Google (GOOG) Analytics is also part of the new Reseller View
functionality. While Reseller View has always been integrated with leading
Web analytics providers like Google and Omniture, it has taken the Google
relationship further in the latest release. In addition to providing Web
analytics data for partner portals, the improved integration gives detailed
document usage statistics. Reseller View PRM users can now see and rank
documents by how often they are downloaded by partners. They can also see
which partners downloaded which documents. This makes future content and
content marketing decisions easier.

The Partner View Heat Map is the third addition to Reseller View, and allows
channel managers to have greater visibility into how their partners are
dispersed geographically. Channel managers can visually drill down to states
and metro areas to view data on specific partners and their locations. The
Partner View Heat Map also enables channel managers to visualize their
partner network using filters for partner type or level, which supports
strategic decision-making related to network expansion. Partner search data
can be easily exported. Currently, the map covers the United States, but
will be expanded in future releases.

New Reseller ViewT features are generally available today for TreeHouse
Interactive customers. For more information, visit www.treehousei.com.

About TreeHouse Reseller View PRM

TreeHouse Reseller View PRM provides organizations the scalability required
to treat their partner networks like their internal sales teams. It is the
only multi-tiered PRM solution available that allows separate navigation,
features and content to be delivered to different levels of partners.
Reseller View is also the most complete and customizable solution, enabling
companies to develop multi-tiered Web portals that are consistent with their
branding and design.

About TreeHouse Interactive

Since 1997, TreeHouse Interactive has delivered enterprise-class
software-as-a-service (SaaS) solutions to marketers, partner managers and
sales teams. The TreeHouse product line includes partner relationship
management (PRM), channel sales force automation (CSFAT), and multi-channel
demand generation/marketing automation solutions. TreeHouse Interactive
supports all kinds of companies, from start-ups to Global 1000 companies
that sell either direct to consumers, to companies or through partners. All
software solutions and services that TreeHouse offers are geared towards
fast implementation and superior return on investment. For more information,
visit www.treehousei.com or call 801.576.8428.

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