New analytics feature industry-first channel-specific demographics and optimal timing tools
SAN FRANCISCO, CA – June 18, 2014 – Engagor, the most comprehensive platform for real-time customer engagement, announced the launch of its redesigned social analytics, with deeper insights and a streamlined user interface ideal for social media teams. Engagor’s new analytics – referred to as Insights – allow brands and enterprises to better understand its social audience with new, optimized features, including the industry’s first and only channel-specific age and gender demographics tool for enhanced targeting.
Analyzing deep social engagement data can be complicated. For social media teams to effectively and quickly act on social insights, analytics dashboards should be easily digestible and intuitive. Engagor’s new Insights have been streamlined and narrowed down into four main categories – Overview, People, Posts & Engagement and Profile Metrics. Now, users – no matter how advanced they are with analyzing social data – immediately understand what’s happening across all channels and can take action.
Engagor’s new Insights, designed to give brands and enterprises a competitive edge, include:
Gender and Age Demographics – This first-to-market analytics tool allows users to refine age and gender insights by social channel. For example, users can determine what posts women engage with the most on Twitter, or when their male audience between the ages of 18 – 24 is the most active on Facebook.
Best Time to Post – Timing is everything. The updated feature enables users to pinpoint exact timing for optimal engagement. The new visual charts show when content is being posted and when the community is most actively engaging with that content, so users can refine their targeting and timing strategy and reach their audience when it matters most.
“We designed our new Insights with customer and market needs in mind,” said Folke Lemaitre, CEO and founder of Engagor. “We evaluated how customers were using our previous offering, as well as commonly used KPIs and market research, to develop standardized analytics that deliver on what brands and enterprises need to engage with their audience in the best way, at the best time.”
“Engagor’s new Insights are clean and lean,” said Nicolas Reichen, Community Manager at McDonald’s. “It’s a powerful, but simple tool that allows us to quickly discover what’s happening on our different social channels, so we can engage with our customers in a timely and meaningful way.”
In addition to the new features, Engagor’s Insights give brands and enterprises advanced filtering capabilities to find the exact data they need and the ability to create customized dashboards and reports, as well as automatic sentiment analysis of content across the millions of sources Engagor monitors across the social Web.
The new Insights are now available for free to all Engagor customers worldwide. For more information, visit www.engagor.com.
About Engagor
Engagor is the most comprehensive platform for real-time customer engagement. It provides brands and enterprises with a powerful tool to monitor and analyze their social channels in order to efficiently engage with customers. Engagor monitors millions of sources across the social Web in more than 180 languages to track all relevant conversations about brands, products, competitors and industries. The platform also allows companies to manage social media teams with insight into team performance. Engagor has offices in San Francisco, California and Ghent, Belgium. It has received investments from Hummingbird Ventures, Strike4 and Chronos Financial. For more information, visit www.engagor.com.
