Empirix IntelliSight Instantly Transforms Big Data into Actionable Business Intelligence

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Smart Design Speeds “Time to Wisdom” and Ends the Struggle with the Mountain
of Data Today’s Communications Networks Generate
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CCA ANNUAL CONVENTION, Las Vegas, NV. – Sept. 17, 2013 – Empirix today
released a new analytics platform that turns terabytes of data into
real-time intelligence for improving customer experience and performance
management as well as strategic business decision making. Empirix
IntelliSight is the first solution of its kind designed to remove much of
the cost and implementation barriers associated with Big Data in mobile,
telecom and enterprise-wide deployments.

Organizations can use Empirix IntelliSight to easily unlock insights from
information-rich network feeds and efficiently enrich and correlate them
with existing warehoused data for deeper insights. Empirix ‘s unique
application packages, algorithms and visualization options ensure that users
anywhere in the company can quickly generate intelligence and fully explore
the nuances behind those results.

“The vast amounts of data generated by communications networks are a
valuable source to understand customer behavior and usage patterns. Empirix
IntelliSight cuts through the noise and provides actionable intelligence by
applying real time analytics, enabling CSPs to differentiate based on
improved customer experience.” said Anil Rao, Analyst at Analysys Mason

Communication Service Providers (CSPs) face unprecedented challenges when it
comes to Big Data. As networks have become more sophisticated and 4G
services proliferate, the amount of apps and consequently data they generate
is increasing daily. Customer bases and applications are expanding as
mobile technology becomes more accessible. New requests, devices, and ideas
are continuously being introduced and usage patterns seem to shift daily.

Large enterprises are contending with similar challenges as they attempt to
integrate voice and video with the traditional client-server data
applications. Also, the aggregation of information from multiple
applications, networks, locations and departments is fundamental to a
complete understanding of performance and business issues.

Companies urgently need intelligence to both stay ahead of performance
issues and effectively navigate competitive landscapes. However, they have
run into significant roadblocks when it comes to quickly and efficiently
deriving meaning from so much disparate information.

Until now, there has been a lack of solutions for quickly and efficiently
deriving meaning from so much disparate information. Empirix IntelliSight
is revolutionary, combining many advantages in a single platform:

Application Packages for out-of-the-box intelligence

Empirix has expertly tailored analytic solutions to provide immediate
insights on customer and client behaviors, OTT applications, network and app
performance and latency, roaming, bandwidth utilization and more. Unlike a
set of static reports, Empirix IntelliSight includes sophisticated
dashboards, standard and programmable KQIs and KPIs, drill downs and more
for deep understanding of complex business issues. More importantly, these
packages include cutting edge data visualization options to ensure that key
insights are easily accessible by users of all technical backgrounds.

Unique efficiencies for customer experience and performance management

Empirix has designed specialized real-time dashboards, service correlations
and workflows that maximize the productivity of every worker in the
support/escalation chain (Tier1-Tier4) to ensure rapid diagnosis of issues
anywhere in the network. The platform reduces “operational noise” with
dynamic alarm thresholding and summaries for concentrating efforts on the
problems impacting the most customers. Better yet, Empirix IntelliSight
includes powerful analytics for predicting issues, enabling network managers
to correct them before they can affect customers.

Empirix IntelliSight has also designed sophisticated application, service
and customer-centric models for operators and enterprises data-centers
looking to implement Service Operations Centers.

Robust customization tools ensure flexibility without additional
engineering costs

Organizations need a Big Data solution able to evolve as business models and
customer preferences change. Empirix IntelliSight contains a powerful
interface for quickly defining new correlations, associations and service
models from unstructured data sets. It also includes sleek Wizards for
creating additional dashboards, workflows, drill downs and multi-dimensional
KPIs that can be reused throughout the system.

Advanced data management capabilities eliminate the “rip and replace”
delays

Included in this release built-in integration with Empirix probes along as
well as an easy-to-use interface for importing data streams from third-party
probes, applications, network elements, network managers, OSS/BSS and other
sources.

Powerful processing eliminates the need to wait hours or days for
answers

Empirix IntelliSight is designed to manage terabytes of new data per day and
analyzed billions of data elements in seconds for real-time results. This
platform provides richer results as analyses are done on granular data
rather than aggregated statistics.

“Network operators as well as Enterprises combining UCM and data need
big-picture intelligence about how customers interact with their networks,”
said Tim Moynihan, vice president of marketing for Empirix. “Empirix
IntelliSight is the next step in our evolution toward providing increasingly
comprehensive analysis capabilities. It takes masses of unstructured data,
organizes, enriches and presents it as intelligence comprehensible to
decision makers who don’t have engineering backgrounds. It shows operators
how well they are meeting evolving customer needs – and how to do it better
and more profitably.”

Empirix IntelliSight is another key element of Empirix System Architecture
(ESA) that provides unique, scalable and custom-oriented solutions for every
company that needs visibility and control over applications, networks,
customers, and performances.

For images and additional information please visit
http://www.empirix.com/solutions/products-services/intellisight-visualizatio
ns.aspx.

About Empirix:
Empirix is the recognized leader in end-to-end network performance
visibility with the unique ability to analyze customer behaviors by
application in real time. We help service providers, mobile operators,
contact centers and businesses master complexities and optimize business
processes to reduce operational costs, maximize customer retention and grow
top-line revenue. Through testing, monitoring, analytics and intelligence,
Empirix helps companies around the world realize the full value of their
technology investments. For further information, please visit
www.empirix.com.

Empirix is a trademark of Empirix Inc. in the United States and other
countries.

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