This must, somehow, be the season for looking at the real and granular actionability associated with marketing, brand, experience, and communication performance metrics. As someone who has done a great deal of b2b and b2c developmental research into drivers of brand equity, messaging effectiveness and customer behavior, especially with respect to the evolving decision-making landscape … Continue reading Emerging Chinks and Dents in the Universal Application and Institutionalization Armor of Popular Performance Metrics