Email Marketing Basics – How to Use it for Better Conversion


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Are you using email marketing to boost your conversions? Amongst all forms of marketing, email marketing is one of the most effective ways of reaching out to your users and delivering your messages.

The reason behind this is simple. When you send out an email, you have the opportunity to land right into the user’s inbox. Now the only challenge is to convince your users to open it.

Once the mail is opened, you can rest assured that the message has been successfully delivered.

That’s the reason why email marketing is so powerful. This tool can be used by businesses of all sizes to reach their target audience, build relationships, increase sales, and maximize conversions. So let’s understand a few basic tips that can make things easier for you.

But before that, you need to understand what email marketing exactly is.

What is Email Marketing

Email marketing is a digital marketing strategy that involves sending commercial messages, typically in the form of email, to a group of people who are your potential customers.

The main aim of this form of marketing is to promote a product, service, or brand. You can also use it to create brand awareness amongst your audience. It is a highly effective way for businesses to reach out to their target audience and build a relationship with them.

Email marketing can take many forms. This includes email newsletters, promotional emails, abandoned cart reminders, welcome messages, and more. The content of these emails can vary depending on the goal of your campaign.

However, it usually includes text, images, and links to drive engagement and conversions.

Benefits of Email Marketing

Email marketing offers several benefits to businesses of all sizes. Let’s look at some of them in this section.

  • Send Targeted messaging: Using email marketing, you can segment your email lists to ensure that the right message is delivered to the right audience. This is a great way to attract relevant leads for your business that has a very high probability of converting.
  • Run Cost-effective Marketing Campaigns: Compared to other marketing channels, email marketing is relatively inexpensive and offers a high return on investment.
  • Get Measurable Results: The best thing about email marketing is that it offers measurable results. Most email marketing platforms provide detailed metrics that allow businesses to track the success of their campaigns, such as open rates, click-through rates, and conversion rates.
  • Increased Customer Loyalty: By providing value through email content, businesses can build stronger relationships with their customers and increase customer loyalty.

Having said that, let’s now check out some of the basic tips to follow in order to make your email marketing campaigns more result-oriented.

1. Build a Quality Email List

The success of your email marketing campaign depends on the quality of your email list. So it’s important for you to build a solid email list before you start running your campaign.

Make sure that your list is made up of people who have opted in to receive your emails and that the list is up-to-date and relevant to your business.

There are various ways of building an email list. For example, you can create a signup form on your website, collect emails at events and webinars, use a pop-up form on your website, etc. Do your research to understand which tactic can drive the best result for your business before you start building your list.

2. Personalize your Emails

Personalization is the key to successful email marketing. So make sure that you personalize your emails before you start sending them. Use the recipient’s name and tailor the content to their interests and preferences.

By doing this, you can ensure that your content fits your recipient’s interests and needs. This can instantly help you get better results from your campaigns.

3. Use Attention-grabbing Subject Lines

Your subject line is the first thing that the recipient will see in their inbox. And based on that, they will decide whether they will open it or not.

So it needs to be eye-catching and relevant. Make sure to give the recipient a reason to open your email. Otherwise, your email might even land in their spam folder, which can severely affect your campaign results.

3. Use a Clear Call-to-action

When you promote your business and promise your users to offer something they want, you should also give them a way to achieve that. CTA’s(call-to-action) are like doors to what you’re offering to your users.

This makes it important to have a clear CTA on your emails. Otherwise, you’ll only end up confusing your users and leaving them frustrated. Having a proper CTA can help them take action based on your email. This can be to make a purchase, sign up for a newsletter, visit your website, or whatever your conversion goal is.

4. Optimize your Emails for Mobile

A significant percentage of people check their email on mobile devices. So it’s important to optimize your emails for mobile devices. Ensure that your email is easy to read and navigate on a small screen. This will help you reach your goals more easily.

Over to You

No matter what your email marketing campaign goal is, always remember to offer value to your users. This could be in the form of exclusive offers, helpful tips, or interesting content.

Also, remember to test and analyze your campaigns. This will help you to identify what works and what doesn’t. By knowing these details, you can easily make improvements to your campaigns and boost your conversions.

Syed Balkhi
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.


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