Eloqua Widens Lead in Marketing Automation Industry


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Dominates Both Enterprise & SMB Sectors

VIENNA, VA – February 8, 2010 – Eloqua, the category-defining marketing
automation leader and provider of best practices expertise for marketers
worldwide, today startled the industry by announcing $41 million in GAAP
revenue in 2009, an $8 million leap in revenue. Eloqua’s client roster grew
to more than 700 companies worldwide. This performance widens Eloqua’s
industry lead and affirms its position as the largest and fastest growing
marketing automation provider.

Highlights from 2009 include:

. Increasing GAAP revenue by 25% to $41 million
. Ending the year cash flow positive
. Adding more than 200 new clients (40% growth), bringing the total
roster to over 700 companies, 35,000 users and 33 countries
. Unveiling SmartStart that guarantees marketers an unprecedented
five-day implementation

“2009 was a remarkable year for Eloqua,” said Joe Payne, CEO of Eloqua. “We
extended our lead in both the enterprise and small business sectors for one
fundamental reason: Our unwavering commitment to our clients’ success.”

Eloqua’s extraordinary growth in 2009 is largely attributable to its
successful expansion into non-technology related markets, including
financial services, manufacturing and business services. Added CEO Payne,
“It is no coincidence that the best marketers in the world – regardless of
sector – employ our solutions. Top companies value measureable results
above all else, and for marketers driven to succeed, Eloqua is the clear
Customer Growth

In 2009, Eloqua landed a series of major enterprise accounts, including BMC
Software, Eaton, Nestle Purina and dozens of other category leaders. The
company expanded its small and mid-market footprint, adding nearly 100 new
clients in this sector, including Altus Group, Bazaarvoice, Box.net, Pyxis
Mobile and Verisk Health. Eloqua’s European operation also experienced
considerable growth surpassing 120 companies with more than 1,000 users.

But more than the impressive raw numbers is the success Eloqua has helped
drive. Three of the year’s most successful IPOs – Medidata Solutions,
Rosetta Stone and SolarWinds – chose Eloqua for their marketing automation

Eloqua now processes nearly two billion transactions per day and is the only
marketing automation provider to successfully complete a SAS 70 Type II
audit, validating it as the safest and most reliable marketing platform.
Product Innovation

Eloqua continued to outpace the industry in product development in 2009.
Since its introduction, more than 150 companies successfully deployed
Eloqua’s innovative SmartStart methodology, which guarantees value from
marketing automation in just five days. SmartStart users enjoyed a
staggering 260 percent lift in their lead generation efforts.
The company paved an easy on-ramp to social media with its Social Sharing
tools. Strengthening the bridge between sales and marketing, Eloqua equipped
sales teams with real-time insight into customer behavior through Prospect
Profiler, a CRM-based sales intelligence tool.

Eloqua also launched its Customer Central portal and SmartXchange library,
where its vibrant community of 35,000 users can share and exchange best
practices in lead generation, lead scoring, demand generation and campaign
Industry Recognition

Eloqua received many prestigious awards in 2009, including being named a
Market Leader by CRM Magazine. The company’s “The Conversation” campaign
earned a coveted Forrester Groundswell Award for use of social technologies.
CTO and co-founder Steve Woods was honored with the 2009 Frost & Sullivan
Award for Customer Innovation. Deloitte and JMP Securities named Eloqua to
their respective “Fast” and “Hot” lists.

For more information about Eloqua events, blogs, research and product
enhancements, follow the company on Twitter at @eloqua.

About Eloqua

Eloqua (www.eloqua.com) is the category-defining marketing automation leader
and provider of best practices expertise for marketers around the world. The
company’s mission is to make its customers the best marketers on earth.
Thousands of customers from leading companies such as Aon, Apple, Fifth
Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of
Eloqua to execute, automate and measure programs that generate revenue.
Eloqua helps companies read and decode their buyers’ “Digital Body
Language”, thereby improving the quality and quantity of sales leads,
increasing marketing effectiveness, and accelerating the selling process.
Eloqua is headquartered in Vienna, Virginia, with offices in Toronto,
London, Singapore and throughout North America. For more information, please
call 866-327-8764 or email [email protected].

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