Eloqua Unveils “The Blog Tree” Infographic


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The Blog Tree Represents the First Visual Look at Interrelationship Among Marketing Blogs

Vienna, VA – December 15, 2010 – Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue performance, today released “The Blog Tree,” the first visualization of interrelationship among marketing blogs. The Blog Tree is the latest content from Eloqua and data visualization superstars JESS3. Together, the companies have won more awards for their content marketing than any other Revenue Performance Management company.

The Blog Tree is both a comprehensive blog list and a sophisticated infographic. It provides a holistic view of the marketing blogosphere by depicting the connections between blogs, the sources of influence and the relative size of each.

Eloqua will revisit The Blog Tree regularly. Bloggers can request that their blog be added or moved by “liking” Eloqua on Facebook and tagging the infographic with their desired placement. Bloggers included will receive The Blog Tree badge, which they can post on their site. The badge is available here.

JESS3 CEO and founder Jesse Thomas remarked: “We loved the opportunity to take our data visualization roots – couldn’t help the pun – and go a bit more abstract and artistic to create The Blog Tree. Working with Eloqua on the research front, we used data-driven, visual storytelling to bring this metaphor to life,” adding, “and of course we love and read all the blogs featured.”

“Content marketing is a meritocracy,” said Joe Chernov, Director of Content at Eloqua. “Anyone can cobble together a list of Twitter tips or ‘must-read’ blogs and crown themselves ‘content marketers.’ But when you produce content that surprises, informs and delights, you don’t have to market it. It blooms naturally.”

The Blog Tree is available on all of Eloqua’s social media platforms, including the It’s All About Revenue blog, on the Eloqua Facebook page and on company’s SlideShare channel. Those referring to The Blog Tree on Twitter can use the hashtag #BlogTree. For more context on the infographic, refer to Chernov’s article, titled, “Lists Are Dead. Long Live The Blog Tree.”

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