Facebook Promotion Rewards Fans with Hot New Form of “Social Currency”
VIENNA, VA – August 3, 2011 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced that it will give away 200,000 Eaves per day on the social media stock market Empire Avenue over the next 10 days. Anyone can enter the contest by completing the entry form on Eloqua’s Facebook page.
Eloqua will award 2 million Eaves in total to 10 winners to “invest” on Empire Avenue’s social stock market. With those Eaves in hand, users can significantly bolster their wealth and investment portfolios in corporate and personal social media brands. To enter the daily drawing, users need to Like Eloqua’s Facebook page and complete a simple form. Each day, Eloqua will select at random one winner from the list of entries.
“Social currency has become a major factor in the buying process,” said Joe Chernov, Vice President of Content at Eloqua. “We have explored the concept of peer trust and influence in infographics, presentations and now we are extending it into our Facebook community. We want to allow our fans to invest in their personal brands and ‘reward’ those who influence them. There is no better place to do that than on Empire Avenue, which is one of the coolest concepts in recent memory.”
“Eloqua has built a great reputation helping brands more effectively convert engaged audiences into paying customers,” said Tom Ohle, Vice President of Marketing and Media Relations at Empire Avenue. “Empire Avenue encourages brands to engage each other using the concepts of social capital and game mechanics, thereby creating deep, two-way, value-based relationships that go beyond a simple ‘Like’ or ‘Follow.’ We’re really excited to see how Eloqua can utilize our platform to boost engagement and increase awareness of its own products.”
The contest runs from August 3rd through August 12th.
About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].
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