Eloqua’s Social Media ProBook Honored With BMA Award for Outstanding eBook


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Eloqua Continues to be Recognized for Innovative Content Marketing

VIENNA, VA – June 20, 2012 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced that its Social Media ProBook was named a 2012 winner in the eBook category of the BMA (Business Marketing Association) B2 awards. The free eBook is packed with social media best practices and advice from 20 social experts.

Following the launch of Eloqua’s viral Social Media Playbook, a comprehensive primer on social media, Eloqua collaborated with design partner JESS3 to create the Social Media ProBook – a 42-page eBook with how-to advice on everything from social advertising tips to the best ways to scale a global social media strategy. The Social Media ProBook is comprised of contributions from 20 influential social business professionals representing major B2B and B2C brands.

Eloqua continues to earn accolades for its content marketing program, and today’s B2 honor marks the third award for the Social Media ProBook. In addition to content marketing recognition, Eloqua’s product innovation has also recently received awards. Revenue Suite, a set of tools and applications that help businesses model, measure, and benchmark the revenue cycle, was awarded the 2012 CODiE award for “Best Sales and Marketing Intelligence” and the Eloqua10 platform took home the 2012 Network Products Guide Hot Companies and Best Products Award in the Enterprise 2.0 category.

“Collaborating with a social media ‘super group’ to create the Social Media ProBook was an incredibly rewarding experience,” said Joe Chernov, VP of Content Marketing, Eloqua. “The resulting piece of content is both engaging and educational and it’s extra satisfying to share this BMA B2 award with those who contributed to the eBook.”

The BMA (Business Marketing Association) B2 awards, supported by BtoB Magazine, were created to honor business marketers’ innovations in a range of areas and categories such as global brand strategy, successful product and service introductions, and new media strategy. The awards honor marketers based on achievement in both results and style.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].

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