Eloqua’s Grande Guides Recognized as the “Coolest” Marketing Campaign of 2011


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Corporate Executive Board Recognizes Eloqua with 2011 B2B Sales and Marketing Award

VIENNA, VA – October 31, 2011 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced it was recognized by the Corporate Executive Board in its 2011 B2B Sales and Marketing Awards. Eloqua received the “Coolest” Marketing Campaign award for its Grande Guide series of e-books.

CEB’s B2B Sales and Marketing Awards recognize exemplary practices that redefine the way companies do business and that create sustainable value for their customers. Winning companies were selected based on alignment with organizational goals, relevance and customer focus.

Over its eight editions, Eloqua’s Grande Guide series is designed to provide subject matter expertise in the shortest amount of time. The free e-books cover a wide range of topics on the minds of sales and marketing professionals today including lead scoring, sales enablement, social advertising, privacy and deliverability, and the latest guide to B2B content marketing.

“The B2B Sales and Marketing Award recipients consistently challenge their customers thinking to help drive corporate in their respective industries,” said Haniel Lynn, general manager, Corporate Executive Board. “Through the use of new technologies and the talent of their teams, this year’s award winning companies are setting new standards for sales and marketing best practice.”

“Our goal is to provide the highest quality of education for the industry while recognizing the time constraints sales and marketing professionals face,” said Brian Kardon, Chief Marketing Officer at Eloqua. “The Grande Guide series is an example of how you can help your customers and future customers stay ahead of changes in the marketplace without taking up their whole day, week or month. We’re thrilled that the CEB recognized us as the best among the cool marketing campaigns of the year.”

All of Eloqua’s Grande Guides are available at no cost here.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].
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Sheila Bohan, Eloqua, 703-584-2747 or [email protected]

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