Eloqua Research Report Defines Emerging “Revenue Performance Management” Category

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Free Whitepaper Explains How to Drive Predictable, Sustainable Revenue Growth

VIENNA, VA – March 16, 2011 – Eloqua, the leading provider of Revenue Performance Management solutions, today released Revenue Performance Management: Re-Engineering the Revenue Cycle. This valuable whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing, drive explosive revenue growth and forecast long-term revenue performance.

This free asset provides a framework for implementing data-driven sales and marketing decisions, and gives a comprehensive overview of the immediate and long-term benefits of RPM strategies. But the report goes a step beyond any other content published on this category in that it also contains real life customer examples of fast-growing organizations that have put RPM into action, makes recommendations for establishing an integrated sales and marketing funnel, and features new analytical models for demonstrating how demand generation and lead management processes systematically drive revenue.

“In many ways, Revenue Performance Management is the best kept secret of today’s leading companies,” said Brian Kardon, Chief Marketing Officer at Eloqua. “For organizations large and small, RPM provides previously unimaginable insights into buyers’ behaviors, allowing companies to make smart, fact-based decisions. Using clear, accessible language Revenue Performance Management: Re-Engineering the Revenue Cycle shows how to move from concept to action.”

Revenue Performance Management: Re-Engineering the Revenue Cycle is available here.

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