Eloqua Releases the “Grande Guide to B2B Content Marketing”


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VIENNA, VA – October 4, 2011 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today released the “Grande Guide to B2B Content Marketing.” Crafted by leading practitioners in the field, the new guide details why and how B2B marketers need to invest in a content marketing strategy that will lead prospects through every stage of the buying cycle.

Written by Content Marketing Institute’s founder, Joe Pulizzi, and Eloqua’s Vice President of Content Marketing, Joe Chernov, the Grande Guide of Content Marketing explores this fast-growing discipline in the time it takes to drink a cup of coffee. Also featuring articles by the authors of Content Rules, Ann Handley and CC Chapman, the guide unpacks the various techniques, case studies and means of measuring a compelling content marketing strategy.

“With nearly every Website, media outlet, social network and inch of real estate featuring ads competing for buyers’ attention, B2B marketers need a way to cut through the noise,” said Joe Pulizzi. “Increasingly, that way is informative, educational content. Readers of the Grande Guide to B2B Content Marketing will be well equipped to define and plan a strategy that moves prospects from initial awareness through purchase.”

“We designed our Grande Guide series of e-books to be modular,” added Joe Chernov. “Today’s guide is the prequel to our Grande Guide to Lead Nurturing, which helps demand generation marketers integrate content marketing techniques into their lead generation engine. In many ways, this series of guides is the very definition of content marketing.”

The Grande Guide to B2B Content Marketing is available for free today along with other installments in the award-winning series of e-books, including the Grande Guide to Social Advertising and the Grande Guide to Lead Scoring.

About Content Marketing Institute
Content Marketing Institute, headquartered in Cleveland, Ohio, is the leading content marketing resource on the planet. The CMI group includes the Junta42 content agency matching tool, Chief Content Officer magazine and Content Marketing World, the premier international content marketing event. CMI also offers blogging services for small businesses, publishes a line of marketing books through CMI Books, and provides content marketing strategic consulting to large enterprise brands. For more on content marketing, sign up for CMI’s free PRO membership, which includes the latest in content marketing research, case studies and industry news.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].

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