Collaborates with JESS3 to Visualize a Framework for Effective, Measurable Content Marketing
VIENNA, VA – June 22, 2011 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, in collaboration with data visualization firm JESS3, today released “The Content Grid v2” infographic. A reimagining of last year’s award-winning infographic, v2 visualizes the role content plays in helping brands and buyers accomplish their respective goals and provides a framework for how to measure content marketing results.
The Content Grid earned accolades for taking a prescriptive look at content marketing. The latest version goes several steps further. The Content Grid v2 connects content type to distribution channels, matches content to the buyer’s stage in the purchase process, equips marketers with Key Performance Indicators (KPIs) for each type of content, and delivers it all in a simple, easily digestible format.
“Blogger, marketer and one of my favorite people, Valeria Maltoni says, ‘A good infographic starts with a good ‘why’ question.’ To that end, today’s infographic depicts not only what types of content marketers should produce, but also why should they produce content and how they should measure the impact,” said Joe Chernov, VP of Content Marketing at Eloqua. “We are trying to move beyond IBU – interesting but useless – infographics, and instead use this medium to help people solve problems, versus just generating ‘buzz’ for ourselves.”
Leslie Bradshaw, President and co-Founder of JESS3, added: “If the first version of The Content Grid was a map, this version is a GPS. It not only outlines the discipline of content marketing, it brings clarity to the complex process of delivering the right content at the right time to the right customer.”
The Content Grid v2 is available for free download today at the It’s All About Revenue blog. Visitors are also invited to embed and share the infographic on their blogs and websites.
About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].
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