Eloqua Recognized by Major Analyst Firms


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Recent Reports Include Revenue Performance Management Provider

VIENNA, VA – April 11, 2011 – Eloqua, the leading provider of Revenue Performance Management solutions, today announced that analyst firms including Gartner, Raab Associates, and SiriusDecisions have included Eloqua in their vendor evaluations. Within the past few months, Eloqua has been included in the Gartner MarketScope for CRM Lead Management and the 2011 B2B Marketing Automation Vendor Selection Report by Raab Associates, and SiriusDecisions has published an updated Vendor Profile on the company.

In the Gartner MarketScope for CRM Lead Management (Chris Fletcher, Gartner, March 13, 2011), Eloqua received a “Positive” rating for its sophisticated marketing automation and lead management capability. In the report, Gartner notes that “by 2015, 30 percent of Global 2000 companies that focus on improving lead management processes will increase revenue 5 to 10 percent through better qualification, prioritization, distribution, augmentation, allocation, tracking and closing of leads from multiple lead-generation sources.”

Eloqua was rated a “strong leader” in the Raab Associates report, “B2B Marketing Automation Vendor Selection Tool” (VEST). In the report, designed to help B2B marketers select marketing automation systems, Eloqua is recognized as a vendor that continues to pioneer areas including revenue analysis, sales force access and social media. Eloqua is positioned as a strong leader for both mid-size and large market sectors across all product and vendor categories.

SiriusDecisions gave Eloqua a technology score of 4.2 and a services score of 4.0 in its latest Vendor Profile (scores are out of 5). The Vendor Profiles offer up-to-date reviews of a company’s solution and services. According to SiriusDecisions, “The release of Eloqua10 marks a significant improvement in both usability and analytics.” “Source: SiriusDecisions, Vendor Profile, Eloqua”

“As companies make critical vendor selections to improve their marketing efforts and drive revenue, we’re pleased to be recognized by these objective firms,” said Joe Payne, CEO, Eloqua. “Thousands of users around the globe rely on Eloqua for their ongoing success creating demand, improving interactions with buyers throughout the purchase process, and driving revenue performance.”

The MarketScope is copyrighted March 2011 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].

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