Eloqua Launches SmartXchange for Marketers


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Eloqua Unveils SmartXchange, the First Library of Marketing Best Practices,
Programs and Templates Proven to Drive Business Results

Eloqua SmartXchange Accelerates Deployment of Marketing Automation Programs,
Helps Marketing Teams Standardize Global Campaigns and Processes

SAN FRANCISCO, CA, November 3, 2009 -Eloqua, the category-defining leader in
marketing automation, today announced Eloqua SmartXchange, a new on-demand
resource that gives marketers instant access to marketing best practices,
programs and assets right within the Eloqua platform. SmartXchange, which
is currently in beta, was announced to the largest-ever gathering of
marketing automation users, experts and thought leaders at Eloqua Experience
2009, the company’s annual international user conference.

Eloqua SmartXchange is the first marketing automation resource that
facilitates the exchange and rapid deployment of best practices among
marketers. SmartXchange offers marketers a wide variety of tested marketing
assets that range from simple email, newsletter and landing page templates
to sophisticated lead generation and lead management programs. SmartXchange
helps marketers:

* Improve campaign results by leveraging the lessons learned by
hundreds of Eloqua customers;
* Accelerate the deployment of lead nurturing; lead scoring and data
quality management programs by minimizing time-consuming trial and error;
* Reinforce corporate standards and share approved marketing programs
and assets among large, dispersed marketing teams.

“SmartXchange gives marketers a shortcut to realizing return-on-investment
and greater marketing effectiveness by providing pre-packaged templates and
programs, so that marketers don’t have to start from scratch,” said Joe
Payne, B2B marketing expert and CEO of Eloqua. “Developing and deploying
campaigns takes time. SmartXchange is like having a trusted adviser right
inside their system. It allows marketers to quickly benchmark what works and
accelerates their time to success.”

A recent research report from analyst firm Forrester Research suggests that
marketers evaluating marketing automation platforms should prioritize access
to proven best practices, vendor expertise and a vibrant community of
marketing peers in addition to product features and functionality.
SmartXchange packages up Eloqua’s longtime focus on marketing best practices
into a ‘go to’ library that customers can use to benefit from the insight,
innovation and success of others.

SmartXchange makes it easy for marketing teams to share campaigns and
programs across geographic and divisional boundaries, reinforcing
consistency and standards, and making sure that the entire organization has
access to the same marketing templates and assets. SmartXchange also offers
Eloqua partners a vehicle to publish and deliver custom programs and
templates to their customer base.

For more information on SmartXchange, visit http://smartxchange.eloqua.com.

About Eloqua

Eloqua is the category-defining marketing automation leader and provider of
best practices expertise for marketers around the world. The company’s
mission is to make its customers the best marketers on earth. Thousands of
customers from leading companies such as American Express, Aon, Apple, Fifth
Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of
Eloqua to execute, automate and measure programs that generate revenue.
Eloqua helps companies read and decode their buyers’ Digital Body LanguageT
, thereby improving the quality and quantity of sales leads, increasing
marketing effectiveness, and accelerating the selling process. Eloqua is
headquartered in Vienna, Virginia, with offices in Toronto, London,
Singapore and throughout North America. For more information, please call
866-327-8764 or email [email protected] .

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