10,000 Months of Real World Data Produce Compelling Discoveries
SAN FRANCISCO, CA–(Marketwire – October 18, 2010) – Eloqua, the leader
in marketing automation solutions that dramatically accelerate revenue
growth, kicked off its Eloqua Experience user conference by publishing
the industry’s first report that provides marketers with data-driven
benchmarks against which to compare their marketing automation, email
marketing and lead generation efforts.
Eloqua collected 10,000 months of aggregate campaign data from more than 700
B2B and B2C companies across several industries, making it arguably the
single most data-rich marketing automation report ever produced. Authors
then incorporated best practices counsel throughout the report to help
readers achieve best-in-class performance and drive revenue growth for their
businesses.
The key discoveries found in the report include:
