Eloqua “Future of Revenue” Animated Video Wins Three “Short Tale” Awards

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Video Blends Animation, Humor and Iconography To Introduce Concept of Revenue Performance Management

Vienna, VA – February 8, 2011 – Eloqua, the leading provider of Revenue Performance Management solutions, today announced it won a “Beagle Short Tale Award” for its “Future of Revenue” video campaign. Handed out by Beagle Research Group, Eloqua was recognized alongside some of the most respected software companies including Microsoft, Salesforce.com, SAS Institute and NetSuite.

The Future of Revenue video had the ambitious goal of introducing the game-changing benefits of Revenue Performance Management in less than four minutes. The video achieved its goal through humorous animation, iconic images and a nostalgic style reminiscent of Schoolhouse Rock cartoons. Developed in concert with JESS3, the video was given the Best Story Telling, Best Animation and Best Educational Theme awards by Beagle Research.

“We set out to convey the industry-defining concept of Revenue Performance Management in a clear, compelling and entertaining way,” said Joe Payne, CEO of Eloqua. “Being honored among some of most creative brands in the software market shows we did just that. We are honored by the award and thank Beagle Research for including us.”

Denis Pombriant, Beagle Research Group’s managing principal said, “Eloqua’s Future of Revenue campaign packs a lot of punch in a short amount of time, but never feels hurried or crowded. The video traces Revenue Performance Management’s lineage from the architectural age to the industrial age to the information age, while the animation provides a continuous stream of striking and entertaining visuals. It’s the kind of insightful work that effectively implements the best practices in video marketing that we at Beagle want to celebrate.”

The Beagle Short Tale Award is given to organizations in the software industry that produce the best short videos, typically under six minutes. The annual awards recognize companies for various aspects of video production for use in sales, marketing and education. A complete list of this year’s honorees can be found at www.BeagleResearch.com.

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The Company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The Company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].

About Beagle Research Group
Beagle Research Group, LLC is an analyst, consulting and market research organization focused on emerging front office software companies. Beagle Research investigates market trends and provides analysis and insight to vendors and buyers of front office computing solutions. Our content is presented in articles, blogs posts and free downloadable reports at multiple locations across the Internet. The Beagle Short Tale Award and logo are trademarks of Beagle Research Group, LLC.

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