Session Topics Include Revenue Performance Management and Compliance
VIENNA, VA – February 3, 2010 – Eloqua, the leading provider of Revenue Performance Management solutions, today announced that the Company’s Chief Privacy and Deliverability Officer, Dennis Dayman and Vice President of Demand Generation, Doug Sechrist will both be featured speakers at the upcoming Online Marketing Summit. The Summit educates marketers on relevant online marketing issues like search, social media, and demand generation and will take place in San Diego, February 7th through the 11th.
Dayman, a frequent speaker on email security and deliverability will participate in a panel discussion entitled “Compliance – Beyond CAN-SPAM” on February 9th at 4:00 pm. The panel will explore the pitfalls of non-compliance for today’s marketers and address pending legislation marketers should be aware of such as the Do Not Track Act. Privacy concerns are on the rise and marketers need to focus on current security and privacy issues. Dayman will provide a technology perspective to this discussion citing actionable ways marketers can help their companies be compliant.
Sechrist will present a Revenue Performance Management (RPM) session called “Pulling the Right Levers to Drive Revenue: Using Revenue Performance Management to Grow Your Business.” This session, taking place February 9th at 9:30 am, will highlight how marketing teams can drive revenue performance efficiently and effectively. Sechrist will reveal the key strategies companies should implement to manage interactions with buyers through the entire purchase process – enabling much more predictable and rapid revenue growth. Marketers will learn how an RPM strategy can drive revenue within their demand generation programs.
Eloqua will provide Summit attendees with copies of the company’s latest marketing automation-related e-book, the Grande Guide to Deliverability and Privacy. Couch & Associates, an Eloqua partner, will be alongside Eloqua at the event giving away a new Samsung tablet. Additionally, Couch & Associates will offer attendees the chance to “score your success and sculpt your future.” The free assessment tool lets marketers score their organization’s success.
About Eloqua
Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The Company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The Company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].
About the Online Marketing Summit (OMS): The Online Marketing Summit is truly unique from any other conference. There are no salesmen, no exhibitors/booths and no pitching allowed. This educational environment facilitates incredible learning, networking and collaboration opportunities amongst like-minded marketing peers. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing. More than 10,000 marketers have learned, collaborated and networked at OMS events over the last few years. For more information, visit www.onlinemarketingsummit.com.
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