Eloqua Delivers Enterprise Marketing Power to 12,000+ SMB Marketers

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– Eloqua Small-to-Medium Business Practice Largest in Marketing Automation
Industry –

Vienna, VA – March 11, 2010 – Eloqua, the category-defining marketing
automation
leader and provider of best practices expertise for marketers worldwide,
reinforced its market leadership by announcing that its small-to-medium
business (SMB) practice serves 400 current SMB clients consisting of 12,300
active users. Further, more than 100 of today’s Eloqua clients are supported
by marketing teams with two or fewer members. By all measures, the
company’s SMB practice is the largest in its industry.

Eloqua has dramatically increased its SMB client base by offering a suite of
powerful, cost-effective demand generation
solutions and an
instant onramp to marketing automation, called SmartStart. Together,
Eloqua’s products and services allow even one-person marketing departments
to begin executing effective lead generation
programs in less
than one week.

“We understand the needs of the small-company marketer,” said Brian Kardon,
chief marketing officer of Eloqua, “and we responded to those needs with an
easy-to-use, sub-$1,500 per month solution that puts our clients on the
fast-track to long-term, measurable success.”
Gregg Holzrichter, vice president, Marketing at Medallia, Inc
., added,”In
today’s environment of accountable marketing, investing in marketing
automation is mandatory for companies of all sizes. As a fast-growing leader
in customer experience management, it is especially important for Medallia
to communicate with our prospects and customers with timely, relevant
messages based on user behavior and feedback. Eloqua has enabled us to
easily create and execute sophisticated marketing campaigns quickly, driving
immediate results.”

Eloqua’s trusted, easy-to-use SMB-focused solutions accelerate and maximize
the impact of lead generation and lead nurturing
programs.
Solutions tailored specifically to the needs of the small business include:

* Eloqua Lite assembles fundamental tools, such as email campaigns,
landing page templates, and “one-click” integration with CRM systems, into
an easy-to-implement package.
* Eloqua Express layers in advanced lead scoring
, lead nurturing
and “hypersite” landing pages, as well as sophisticated database management
tools.
* SmartStart speeds time-to-value to five days.
* SmartXchange provides marketers with a proven starting point for
their marketing programs by granting them access to a library of best
practices, programs and templates from successful campaigns implemented by
the world’s most successful marketers.

“Being the largest player in the SMB segment is important inasmuch as it
allows us to continue to invest in the technology and services that our
clients demand,” concluded Kardon. “By selecting the industry leader,
marketers are assured their marketing automation partner will continue to
innovate for years to come.”

About Eloqua
Eloqua is the
category-defining marketing automation leader and provider of best practices
expertise for marketers around the world. The company’s mission is to make
its customers the best marketers on earth. Thousands of customers from
leading companies such as Aon, Fifth Third Bank, Dow Jones, Fidelity,
Seagate and Sybase rely on the power of Eloqua to execute, automate and
measure programs that generate revenue. Eloqua helps companies read and
decode their buyers’ Digital Body LanguageT
, thereby
improving the quality and quantity of sales leads, increasing marketing
effectiveness, and accelerating the selling process. Eloqua is headquartered
in Vienna, Virginia, with offices in Toronto, London, Singapore and
throughout North America. For more information, please call 866-327-8764 or
email [email protected] or follow us on Twitter
@eloqua.

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