Eloqua Creates “All-in-One” Marketing Automation Resource Hub with New “Business Center” Portal


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Accessing First-Hand Experience from Industry Peers

VIENNA, VA – October 13, 2011 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today launched the Eloqua Business Center, the industry’s first one-stop source for calculating, expediting and justifying individual businesses’ investments in marketing automation.

Built with the purpose of serving buyers’ needs while saving them time, the Business Center features an impressive array of tools designed to help sales and marketing professionals researching marketing automation understand the value of the investment, learn from peers and discover the questions they need to ask in order to make informed purchase decisions.

The Business Center is comprised of four high-value and easy-to-use components:

• RFP Builder: Learn and navigate your way through the all too often time-consuming request for proposal process with this resource. In just minutes you can create and customize your own RFP, and convert it into a Word document.
• ROI Calculator: By filling out a few fields, you can access a detailed analysis of how your investment can impact revenue performance. Convert it into a customized PDF document to share internally and justify your marketing automation investment.
• Video Blog: Learn from peers in your field and experts in the industry in this series of videos. Users share their firsthand experience in how they used marketing automation and got on the path toward Revenue Performance Management, and detail what to look out for when evaluating a new solution.
• Resources: Find out the questions you need to ask, and answers you’ll need to know, to make the case for marketing automation. Resources include guides for reference calls, detailed benchmarking analysis of how marketing automation is employed today, questions to ask during product demos, even a guide for selling your investment up the management chain.

“The research process for an investment like marketing automation has historically been daunting,” said Brian Kardon, Chief Marketing Officer of Eloqua, “but it doesn’t have to be. Eloqua’s Business Center is designed to take the pain out of the process. Never before has the ability to perform a customizable cost/benefit analysis, learn from successful peers and make informed purchase decisions existed all in one place.”

“While the adoption of marketing automation is steadily increasing, the vendor landscape is complex and resources are needed in this area to help potential buyers understand the offerings as well as the overall value of this technology to their organization,” said David Raab, consultant and founder of Raab Associates. “Eloqua’s Business Center can help these potential buyers take the first step toward marketing automation.”

The Business Center is open and can be used for free starting today at: http://businesscenter.eloqua.com

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].

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