Marketers Come Together to Discover, Collaborate on
Revenue Performance Management Strategies
VIENNA, VA – May 26, 2011 – Eloqua, the leading provider of Revenue Performance Management solutions, today announced dates and locations for the All About Revenue Success Tour. The second leg of Eloqua’s popular tour will start June 2, 2011 in San Francisco and Toronto and continue across North America, Europe and Asia over the next few months. The free event is open to Eloqua’s 70,000 global users – the most in the industry – and serves as a benchmarking opportunity for marketers to compare their revenue-generating activities with local peers.
“I participate in Eloqua’s customer events because I enjoy the sense of community as well as the instant knowledge I gain,” said Philip Crampe, E-Commerce Manager, SBLI. “I’ve shared important SBLI marketing milestones with fellow Eloqua users and I always look forward to hearing success stories from other companies. The ‘All About Revenue Success’ Tour helps marketers discover new ways to grow their revenue.”
The All About Revenue Success Tour brings marketing professionals together in a networking environment to share best practices in demand generation and effective strategies for driving revenue growth. Marketers receive training and participate in discussions around topics such as improving lead nurturing, integrating sales enablement tools into the lead development process, and maintaining a clean marketing database. The tour also provides Eloqua users with an opportunity to provide important feedback on Eloqua’s solutions, including the company’s product roadmap.
“We know that marketers are being held accountable for revenue performance,” said Brian Kardon, CMO, Eloqua. “While technology plays a crucial role in helping marketers increase revenue, people and processes should not be overlooked. This tour brings people and processes together, allowing marketers to exchange valuable ideas and lessons learned.”
For more details on the “All About Revenue Success Tour” visit: http://revenuetour.eloqua.com
About Eloqua
Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].
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