Eloqua and JESS3 Publish the “Social Media ProBook”


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Social Media Leaders Collaborate to Deliver #ProBook for Marketers

VIENNA, VA – June 29, 2011 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, in collaboration with data visualization firm JESS3, today released the “Social Media ProBook,” a 42-page guide that features practical guidance from many of the most influential figures in social media marketing. The free e-book is designed to help marketers accelerate and improve the results they realize from their social marketing efforts.

The Social Media ProBook (#ProBook) picks up where last year’s award-winning Social Media Playbook left off, and is current right through the Google+ launch. For marketers familiar with the major social platforms, the new resource provides the intelligence to take their social marketing efforts to a new level. Contributions to the Social Media ProBook come from an all-star cast of thought leaders including Steve Rubel, Scott Monty, Brad Cohen, Frank Eliason, Liz Philips, Jeff Widman, Chris Thompson, Robin Richards, David Armano, Sarah Evans, Jamie Grenney, Adam Singer, Leslie Bradshaw, Jesse Thomas, William Beutler, Leslie Poston, Ekaterina Walker, Bryan Rhoads and Eloqua’s Joe Chernov.

In addition to interviews with influential social media practitioners, the Social Media ProBook covers a wide range of relevant topics such as:

•Internal organizational models for managing social media monitoring and response;
•A rundown of new entrants that are most relevant to marketers;
•A guide to scaling your social media campaigns globally;
•How to integrate geosocial into your overall marketing mix;
•Ways to measure business impact – beyond “likes”;
•How to write specifically for Facebook;
•In-depth discussion on how to engage influencers;
•Tips for developing and designing the most relevant infographics;
•A breakdown of the appropriate use of social media for public relations and more.

“In the book Content Rules, authors Ann Handley and CC Chapman challenge marketers to take their content and ‘re-imagine it,'” said Joe Chernov, VP of Content Marketing for Eloqua. “In many ways, the Social Media ProBook is our answer to this challenge. We brought together the most trusted voices in social media marketing, wrapped it in a killer design and created a guide we believe will be embraced by the social web.”

“Last year’s Social Media Playbook was like an introductory class to social media marketing. The Social Media ProBook is more like a Master’s course,” Leslie Bradshaw, co-Founder and President of JESS3, said. “No longer is it good enough to just be on Twitter or have a Facebook page. You’ve got to scale social across the web, your organization and if you are multi-national — the globe. The ProBook serves up this level of strategy in droves. We also made sure to use an imaginative, approachable design to bring it all together.”

The Social Media ProBook is available for free download today at the It’s All About Revenue blog. You can follow the discussion on Twitter by using the #ProBook hashtag.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].

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