Eloqua Adds Webtrends to Global Client Roster


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Eloqua to Sponsor Webtrends Engage 2010

New Orleans, LA – February 1, 2010 – Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, is pleased to announce it was selected by Webtrends, an enterprise customer intelligence company, as its marketing automation solutions provider. Webtrends is known for its best-of-breed Web analytics and global client base of more than 7,000 brands.

Jascha Kaykas-Wolff, VP, Marketing for Webtrends said, “As a customer
intelligence company, we place the highest priority on measurement and
optimization. Eloqua shares this philosophical approach in their business and clearly demonstrated its ability to provide a scalable and flexible solution that works in concert with the Webtrends Open Exchange Network. Eloqua will provide our marketing and sales teams with additional insights into our marketing investments and their effectiveness.”

Eloqua is a gold sponsor of Webtrend’s Engage 2010 conference, and Steve
Woods, Eloqua’s CTO and author of Digital Body Language, will participate in one of the event’s “sprint” sessions. Held at the Roosevelt Hotel in New Orleans, “Bright Ideas in the Big Easy” takes place February 1 – 4 and is a gathering of top digital marketing organizations to share ideas and best practices about harnessing the use of customer intelligence and new approaches to online marketing.

“Webtrends is an ideal Eloqua client,” said Brian Kardon, CMO of Eloqua.
“They are smart, sophisticated marketers who are focused on generating
measurable results, improving overall marketing effectiveness, and growing their business.”

Eloqua boasts a global user base of more than 35,000 marketing professionals across 33 countries. The company pioneered the marketing automation solutions category, which includes lead generation
and campaign
, and continues to unveil new revenue-generating products and services.

“We are honored and excited to have Eloqua sponsor Engage 2010,” said
Kaykas-Wolff. “Engage 2010 is an opportunity for all of our partners to
connect and discuss how our industry can work together with the common goal of bringing customer intelligence professionals the solutions they need to make their business stronger.”

About Eloqua

Eloqua is the
category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company’s mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as Aon, Apple, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers’ Digital Body LanguageT
, thereby
improving the quality and quantity of sales leads, increasing marketing
effectiveness, and accelerating the selling process. Eloqua is headquartered
in Vienna, Virginia, with offices in Toronto, London, Singapore and
throughout North America. For more information, please call 866-327-8764 or
email [email protected] or follow us on Twitter @eloqua.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online
and offline data into understanding. Webtrends delivers the industry’s most
comprehensive and actionable testing, segment-driven targeting and site
optimization, visitor intelligence, and analytics solutions to enable
companies to understand their customers, drive engagement, and enhance
marketing and brand awareness. Thousands of global organizations, including
Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends
business solutions and client services expertise to optimize their
customers’ online experiences. You can learn more about Webtrends products
and services at Webtrends.com
or call

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