Eloqua Adds BBN As Global Strategic Partner


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Business Branding Network Brings Global Experience and Expertise to Eloqua’s Customer Base

London – September 26, 2012 – Eloqua (NASDAQ: ELOQ), the marketing system of record for modern marketers, today announced that Business Branding Network (BBN), the world’s largest, fully independent B2B marketing business network, is now an Eloqua global strategic partner. As an Eloqua partner, BBN will help large, multi-national clients maximize their investment in Eloqua, applying industry best practices to drive revenue growth.

Comprised of 19 independent marketing communications consultancies, large scale global enterprises rely on BBN’s international network to develop successful marketing strategies, improving overall business performance. At Eloqua’s global strategic partner level, BBN will join an exclusive group of partners and will become the first agency partner among this group. Acting as resellers and consultative partners, the BBN network will help Eloqua expand its global footprint.

“The onboarding of BBN as our first and only global strategic agency partner is a milestone for Eloqua’s partner community,” said Rob Brewster, Senior Vice President of Business Development, Eloqua. “Not only does BBN share our global perspective, but its member agencies also have a progressive approach to integrated marketing. Working together our mission is to bring marketing automation to today’s modern marketer and help companies realize the benefits of Revenue Performance Management.”

Rob Morrice, Chairman of BBN and Managing Director of member agency IAS b2b Marketing said: “Once our member agencies became familiar with Eloqua’s platform, we unanimously wanted to adopt it. In many ways it’s the glue which binds our shared agency model, called B2B Evolve. Eloqua provides a feature rich and robust lead generation experience and really blurs the lines between marketing and sales, speeds the lead to conversion process and wins the trust of our clients.”

Eloqua customer Iron Mountain worked with BBN sister agencies IAS b2b Marketing (UK and France) and ID BBN (Finland) to produce complex, multi-channel campaigns in seven different languages across seven different territories including the UK, France, and Germany.

Adelise Ashdown, Marketing Communications and PR, Europe at Iron Mountain, said: “The creative vision to both grasp the strategic potential of Eloqua whilst having the capability to deliver technically was one of the reasons IAS won the tender to be our lead European agency. Eloqua has enabled our marketing team to deliver over £2m of new business already this year and automation is the cornerstone of our 2013 marketing plan.”

About Eloqua
Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].

About BBN
BBN implements brand and communication strategies that add value to its clients’ businesses globally. BBN is one of only a few dedicated communication networks that work on a global scale. It differs from others due to its collective investment in common techniques that provide brand consistency, wherever a client is in the world. A global network of independent agencies that choose to work together, BBN shares a common goal – to see its clients succeed. Because of the entrepreneurial attitude of its members, BBN is both quick to respond and agile in execution. www.bbn-international.com

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