Ella’s Kitchen Creating Dialogue With Their Customers – That’s Tasty!


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Ella's Kitchen Kid

Do you have real conversations with your customers? Do you actually ‘engage’ with them, or are you guilty of being like many businesses and simply send stuff to them?

Engaging with customers is a key ingredient of the 3D business approach – it’s all about creating ‘Dialogue, Not Diatribes’, having conversations with customers and establishing real ‘connections’ that increase loyalty and repeat business – that’s Characteristic #4: Forget CRM, Think MCR: Maximise Customer Relationships. (more info here!)

A business that does this brilliantly is Ella’s Kitchen and they’re at it again with their Big Taste Test which encourages customers to send in videos of their little ones “being thrilled by a scrummy new food to help us learn lots more about what tickles babies’ taste buds”.

It’s simple stuff and creates a real buzz – it’s very visible, fun and it totally reflects and reinforces the Ella’s Kitchen brand and ethos – even better is that it’s so easy to enter – Customers simply load their videos up straight from their computer! The videos will be entered into a competition with the winner receiving a year’s supply of Ella’s Kitchen food.Ella's Kitchen Tasty Tunes

It’s a great example of a successful business that has really ‘engaged’ with its customers and has established a real ‘community’. Ella’s Kitchen add value to their community by providing stimulating, educational and fun things such as cook books, nutritional advice, activity sheets and even Tasty Tunes – songs for little ones you can download for free about fruit and veg to help your kids eat and enjoy their greens to! (click on the image for more info!)

As they say, it’s ‘scrummylicious’ stuff!


  • What are you doing to create ‘Dialogue, Not Diatribes’ with your customers?
  • What are you doing to ‘engage’ them?
  • What are you doing to ‘add value’ to them?

Why not let us know below or by email here? (Hey, see what I just did there?)

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.


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