Ella’s Kitchen – Creating ‘Dialogue, Not Diatribes’ With Their Customers!


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In days gone by, when it came to marketing, those who shouted loudest got noticed! Huge, ‘loud’ adverts saying ‘look at us – we’re great’, whether they were on TV, radio, posters, newspapers or magazines were the way to get through to prospective customers.

Today we still see companies sending out lots and lots of untargeted, irrelevant ‘junk mail’ to prospective customers – even worse, many send ‘unwanted’ stuff to their existing customers and contacts shouting ‘woohoo, we’re here!’.

In today’s noisy, crowded and fast moving markets, where people can block out unwanted messages, those methods are simply ineffective. People simply stop listening.

3D businesses Maximise their Customer Relationships by creating ‘Dialogue, Not Diatribes’ with their customers – they have conversations, they create connections and they ‘engage’!

Here’s a great example from ‘friends of ours’, Ella’s Kitchen. Their Big Taste Face competition invites their customers to load up pictures of their kid’s faces to a special website gallery after they’ve tasted their Ella’s Kitchen meal!

People can vote for their favourite and the winner will win a year’s supply of Ella’s Kitchen food!

It’s simple stuff and creates a real buzz – it’s very visible, and it’s fun and it totally reflects and reinforces the Ella’s Kitchen brand and ethos – even better is that it’s so easy to enter and to vote – Customers simply load their photos up straight from Facebook or their computer!

What are you doing to create ‘Dialogue, Not Diatribes’ with your customers?

Why not let us know below or by email here? (Hey, see what I just did there?)

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.


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