eGain Interactive Sales Suite(tm) named KMWorld Trend-Setting Product of 2011

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Company recognized for delivering innovative solutions for second year in a row

Mountain View, CA (September 7, 2011) – eGain (OTC BB: EGAN.OB), the leading provider of cloud and on-site customer interaction hub software for sales and service, today announced that its eGain Interactive Sales Suite has been named to KMWorld Magazine’s list of Trend-Setting Products for 2011.

A comprehensive solution that helps transform B2C websites into interactive shopping destinations, eGain Interactive Sales Suite enables ebusiness and marketing teams to quickly deploy, assess, and refine customer engagement strategies with contextual promotions and proactive assistance. As an integral part of eGain’s Customer Interaction Hub solution, the suite works seamlessly with eGain’s award-winning service applications to ensure consistent and joined-up customer experience across all touchpoints.

eGain Interactive Sales Suite was selected for the ninth annual Trend-Setting list from more than 800 products. The list, which recognizes products that demonstrate clearly identifiable technology breakthroughs that serve the vendors’ full spectrum of constituencies, particularly customers, is compiled by KMWorld’s editorial staff, analysts, system integrators, vendors, line-of-business managers and users.

“These trendsetting products truly represent the best in innovative approaches to business-critical solutions for the industry at large,” said KMWorld Editor-in-Chief Hugh McKellar. “Today’s fast-changing environment demands solutions that enable companies to be nimble and proactive. This year’s Trend-Setting Products deliver.”

“Business-to-consumer (B2C) and consumer-to-consumer (C2C) interactions play a critical role in the consumer purchase process,” said Ashu Roy, eGain CEO. “With eGain Interactive Sales Suite, companies are able to turbocharge sales through intelligent, contextual, and consistent interactions at every stage of the process across the web, contact center, social, and mobile channels. It is an honor to be recognized by KMWorld for this effort.”

The complete list of KMWorld’s Trend-Setting Products for 2011 appears in the September 2011 print issue and online at www.kmworld.com. For more information about eGain Interactive Sales Suite, visit http://www.egain.com/products/interactive_sales.asp.

About KMWorld
KMWorld (www.kmworld.com ) is the leading information provider serving the Knowledge Management systems market and covers the latest in Content, Document and Knowledge Management, informing more than 45,000 subscribers about the components and processes—and subsequent success stories—that together offer solutions for improving business performance. KMWorld is a publishing unit of Information Today, Inc. (www.infotoday.com).

About eGain
eGain (EGAN.OB) is the leading provider of cloud and on-site customer interaction software for sales and service. For over a decade, eGain solutions have helped improve customer experience, grow sales, and optimize service processes across the web, social, and phone channels. Hundreds of global enterprises rely on eGain to transform fragmented sales engagement and customer service operations into unified Customer Interaction Hubs (CIHs). To find out more about eGain products, visit http://www.egain.com/products/index.asp
Headquartered in Mountain View, California, eGain has operating presence in North America, EMEA and APAC. To learn more about us, visit www.eGain.com or call our offices: +1-800-821-4358 (US), +44-(0)-1753-464646 (EMEA), or +91-(0)-20-6608-9200 (APAC). Also, follow us on Twitter at http://twitter.com/egain and Facebook at http://facebook.com/egain.
eGain, the eGain logo, and all other eGain product names and slogans are trademarks or registered trademarks of eGain Communications Corp. in the United States and/or other countries. All other company names and products mentioned in this release may be trademarks or registered trademarks of the respective companies.

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eGain media contact:
Jamie Abayan
eGain
650-230-7532
[email protected]

Kristin Miller
SS|PR
719-634-8292
[email protected]

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