Edgewood Partners Insurance Center Enhances Customer Support And Streamlines Processes Using Sofrront CRM

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Fremont, California, January 27, 2010 – Soffront® Software Inc., www.soffront.com, the leader of mid-market CRM software, today announced that Edgewood Partners Insurance Center (EPIC) is using Soffront CRM to improve customer support, sales opportunities, and marketing activities. EPIC (www.edgewoodins.com) is California’s fastest growing insurance brokerage, risk management, and employee benefits consulting firm.
EPIC selected Soffront CRM over competing solutions because it fulfilled all of their needs within their budget. “We are impressed with the software’s ease of use and ease of customization,” explained Brian Talebzadeh, EPIC’s Information Technology Managing Partner. “Soffront’s solution also provides us with robust features at an affordable price.”
The IT department at EPIC is using Soffront’s Help desk module to more efficiently manage customer information and to enhance communication with clients. “With Soffront all customer information is easily available and organized,” continued Talebzadeh. “The software allows us to automatically track customer issues, quickly assign ownership, and easily escalate issues, if necessarily,”

Soffront’s fully web-based, self-help and knowledge management software provides knowledge base capabilities to EPIC’s customers, partners and employees. The entire organization is now better able to efficiently build and share knowledge.

EPIC’s sales and marketing departments are streamlining processes using the sales module of the CRM software. “Soffront has increased our productivity by allowing us to automatically track opportunities,” said Talebzadeh. “Using Soffront’s automated tools, we can also more efficiently forecast our sales and predict revenues.”

Talebzadeh concluded that EPIC is very pleased with the selection of Soffront CRM.
“Soffront CRM is an affordable, yet robust solution. Additionally, Soffront’s technical team is very knowledgeable and willing to help customers.”

About Soffront

Soffront Software Inc. has the experience, technology and focus for mid market companies seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, asset/inventory management, order processing, defect tracking and more. Soffront CRM is flexible, powerful, and affordable. It is designed to readily adapt to a company’s processes, workflows, and users. With on-demand, on-site, or host-to-purchase options, Soffront is the perfect choice for mid-size companies. Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.
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Media Contact:
Alison Golan, 904-230-0349
[email protected]

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