Solution Integrates Trade Organization’s Event Registration, Email Marketing and CRM Processes
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Total Marketing Concepts, Inc.
SANTA CLARA, Calif.—February 14, 2007—Market2Lead, a software-as-a-service (SaaS) provider of B2B automated marketing solutions that accelerate demand and revenue growth, announced today that the Electronic Design Automation Consortium (EDA Consortium) has chosen Market2Lead’s Bronze Edition to integrate its online event registration, email marketing and CRM operations.
EDA Consortium Marketing Manager Karla Haley said, “Market2Lead has enabled us to reach our goal of streamlining our marketing operations by eliminating the need to import and export contact data between our various online applications. Market2Lead has demonstrated that we can achieve significantly greater advantages to marketing automation when our systems are synchronized. It not only saves a huge amount of time, but brings our customer service and marketing capabilities to a new level.”
Market2Lead provides two-way data integration with salesforce.com, which the EDA Consortium was already using before implementing Market2Lead. Now, the EDA Consortium is able to store one copy of each contact’s data in salesforce.com. And this allows Market2Lead’s event registration forms and outbound email to make full use of that data.
Gil Ben-Dov, Market2Lead’s senior vice-president of sales and marketing said, “A major pain point for many organizations is keeping customer data relevant. In addition to eliminating the need for multiple databases that are difficult to keep synchronized, our solution populates web forms with data already in the CRM database, enabling prospects and customers to correct and update data as they use the forms. Market2Lead also enables automatic, progressive profiling of prospective customers and automatic nurturing of those prospects until they’re ready to buy.”
For its pilot campaign, The EDA Consortium used Market2Lead to promote and accept reservations for its major award dinner event that is complicated by so many options, Consortium staff members previously did most of the work manually.
“We knew if Market2Lead could handle this event, it could do anything else, because everything else we do is much simpler,” Haley commented. “With Market2Lead, everything was much easier than in past years and for the first time ever we found no data entry errors in our reservation list when doing our quality check. I would definitely recommend Market2Lead to anyone.”
About The EDA Consortium
The EDA Consortium is the international association of companies that provide tools and services that enable engineers to create the world’s electronic products. EDA is the critical technology used to design electronics for the communications, computer, space technology, medical and industrial equipment and consumer electronics markets among others.
For more information about the EDA Consortium, contact EDA Consortium, 111 West Saint John Street, Suite 220, San Jose, Calif. 95113, USA, office 408-287-3322, fax 408-283-5283 or visit www.edac.org.
Market2Lead, Inc. helps companies generate better qualified leads and close more sales. The company’s solutions enable leading enterprises and small businesses to progressively gather deeper insight into individuals, their needs, and their purchase intentions. Market2Lead is a privately held company headquartered in Santa Clara, California. For more information please visit www.market2lead.com.
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