Ecommerce Sites Waiting for Hot Products, Cool Promos Can Pick Up Sales Slack


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Ecommerce Sites Waiting for Hot Products, Cool Promos Can Pick Up Sales
Slack, Reduce Shopping Cart Abandonment with SeeWhy’s Website Conversion

* Shopping cart abandonment rates average 71 percent and peaked at 83
percent in the weeks leading up to Black Friday and Cyber Monday 2009
* SeeWhy real-time, shopping cart abandonment remarketing solutions
can convert up to 50 percent of website abandoners to customers
* Ecommerce teams can visit
to get started with free abandonment tracking
service, Abandonment Tracker Free

ANDOVER, Mass. – January 5, 2010 – SeeWhy, Inc. ,
the website conversion company, today announced survey statistics that urge
website owners to make shopping cart abandonment remarketing a
high-priority, new year’s resolution. As ecommerce teams wait for hot
products out of the 2010 International CES and
develop their own promotions to boost post-holiday sales, teams can pick up
sales slack and reduce shopping cart abandonment with SeeWhy Abandonment
Tracker Free and Abandonment Tracker Pro
website conversion solutions.

“CES is where the world’s leading edge consumer electronics are promoted and
showcased,” said Scott G. Silk, CEO of SeeWhy. “Of course, a lot of the
participating vendors take their products to market through ecommerce
channels, and a lot of ecommerce channels depend largely on the attraction
of the must-have products that come out of CES. However, when they offer the
latest and greatest gear, ecommerce sites can see their shopping cart
abandonment rates push past 80 percent. We can help recover up to 50 percent
of those abandoners and convert them to customers, making our services among
the highest ROI solutions in the industry.”

The latest round of SeeWhy statistics reflects website conversions across
U.S. ecommerce sites during the 2009 holiday shopping season. In the weeks
leading up to Black Friday and Cyber Monday, shopping cart abandonment rates
averaged 71 percent and peaked at 83 percent. Many of those abandoners were
people seeking the best online deals and promotions. In the following weeks,
the abandonment rate returned to normal – 65 percent.

For ecommerce teams that want to boost their conversion rates in 2010,
SeeWhy offers two, real-time web analytics services – provided as
software-as-a-service (SaaS) solutions – to counter the abandonment dilemma:

* Abandonment Tracker Free – The world’s first free abandonment
tracking service, Abandonment Tracker Free makes it easy to convert up to 30
percent of website visitors who had previously abandoned their shopping
carts, online forms, applications and registrations. While other web
analytics solutions report on aggregate trends to reveal conversion and
abandonment problems, Abandonment Tracker Free extends traditional web
analytics with personal one-to-one contact. By capturing individuals at
critical points, the service lets web teams take immediate action to drive
conversion rates and revenues.

* Abandonment Tracker Pro – The first and only web analytics service
to enable real-time remarketing for website abandoners, Abandonment Tracker
Pro automates and optimizes abandonment follow-up actions, making it easy to
convert up to 50 percent of website abandoners. Building on the
functionality, ease of use, and value of Abandonment Tracker Free,
Abandonment Tracker Pro can recapture a significant portion of the sales
value lost to abandonment. For example, medium-size ecommerce companies can
recapture up to $5 of each $10 they lose every second to abandonment.

For information on SeeWhy, visit .
For additional perspectives, please visit and subscribe to the SeeWhy RSS
blog feed at , and
follow SeeWhy on Twitter at @webconversion

Additional Resources

SeeWhy website:

SeeWhy blog:

SeeWhy on Twitter:

News releases:

. SeeWhy Raises New Round of Funding; 12/09;

. SeeWhy Goes Grinch Busting with “Live in Five” Website Conversion
Program to Save Companies from a Potentially Rough eCommerce Holiday Season;

. BlueHornet Networks and SeeWhy Join Forces to Boost Website
Conversion with Automated, Real-time Email Follow Up; 10/09;

. SeeWhy Brings Real-Time Web Analytics and Shopping Cart Abandonment
Remarketing to Eat’n Park; 10/09;

Whitepaper: “Website Conversion, Optimizing visitor conversions with
real-time monitoring and abandonment follow-up”

About SeeWhy

SeeWhy delivers breakthrough improvements in
website conversion through continuous analysis of individual visitors and
proactively optimizes real-time actions. Powered by a unique next generation
event processing architecture, the SeeWhy suite of real-time web analytic
applications is delivered “on-demand.” Remarketing to abandoned visitors
using the SeeWhy Abandonment Tracker service converts up to 50 percent of
visitors that had abandoned their shopping carts, online forms, applications
and registrations. This service provides one of the highest and most easily
attainable ROI’s of any online marketing initiative.

SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator
by Guidewire Group and was highlighted as a cool company by Gartner, Inc.
SeeWhy, Inc. was incorporated in 2003 and is headquartered in Andover, MA.
More information can be found at


SeeWhy, the SeeWhy logo and SeeWhy Abandonment Tracker Free are trademarks
of SeeWhy, Inc. All other trademarks are the property of their respective

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