E-commerce Development: Why You Should Choose Laravel

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We live in a highly digital world, where we rely on the interwebs not to serve one or two but most of our chores, requirements, etc. While this change has been made evident via many changes, none has stood out quite like the emergence and adoption of e-commerce. This is because this nifty little concept offers people the convenience of shopping for pretty much whatever they need from the comfort of their homes and made it significantly easy for companies to conduct business. As a result of this clear potential, countless companies have eagerly embraced the concept.

Photo by Mark König on Unsplash

The impact has been so potent, even brick and mortar retailers are now increasingly embracing e-commerce, even if as an alternate. Suffice it to say that online stores have taken off and how! To run such a business, one of the critical considerations is the framework upon which the digital store will be based. Even though the market has plenty of options to offer in this regard, there is one name that is typically found among the top names in most companies’ shortlists: Laravel. Here’s why:

  1. Ready-made CMS: One of the key benefits of using Laravel is that it offers an in-built content management system via which one can post blogs, update catalogs, etc. It also comes loaded with themes, plug-ins, etc. to help save cost.
  2. Top-notch performance: Laravel offers support for various cache back-ends, such as Redis, Memecached, etc. to the store’s boost performance. Then there’s also database indexing, reduction of memory use, etc. that all enhance speed and understanding further.
  3. Cost efficiency: Since it comes loaded with a world of features and functionalities, Laravel doesn’t need any other third-party tools. As a result, companies end up saving considerably in development costs as well.

Now, let’s take a look at how Laravel helps address some of the most common pain points faced by e-commerce operators.

  1. Scalability: Often, companies running e-commerce stores struggle to offer a uniform, quality experience to all their users owing to massive traffic on the store. To deal with this, one needs to use databases located worldwide; Laravel helps do that by making it extremely simple to connect with databases and running queries.
  2. Asynchronicity: One of the biggest impediments businesses face while trying to scale their operations is the lack of asynchronicity. Laravel addresses that challenge by using resource controllers to read, update, control, and delete resources, thus rendering the processes extraordinarily smooth and simple.
  3. Restructuring: E-commerce apps often struggle with low performance due to the inability to determine issues with the app’s structure and regularly troubleshoot. Laravel tends to this gap in performance via restructuring the code, examining the configuration, and deploying distinctive caching strategies, among other things. And not only that, this handy framework can also help the company execute investigative processes across different tiers of the web app to help identify any issues and rectify them, if at all. As a result, it further helps drive the app’s performance, which, in turn, boosts its performance in the market.
  4. Customer service: Despite the raging popularity of e-commerce stores, companies often end up failing their customers by delivering a sub-standard experience and service. Laravel helps businesses avoid meeting a similar fate in various ways; for starters, it helps programmers put together experiences that are just the right mix of data and design. It also enables the use of analytics.

Laravel, of course, offers a world of other benefits, such as ease of maintenance, ace levels of security, scalability, and so much more. It is quite evident to see, then, that anyone looking to run an e-commerce store that can succeed in this cut-throat world would do well to find a trusted Laravel development company and use their service to develop their store.

Mrunal Chokshi
Mrunal has been actively involved in Internet marketing for more than 10 years. His knowledge and experience motivates him regularly in contributing through writing on technology topics.

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