There are many a time when site owners and SEOs face the problem of the rankings of their site suddenly going down for no specific reason. Whether it is the owner of a website or their SEO consultancy enterprise, someone requires in being cautious when it comes to content as well as what is posted on websites, blogs and articles to prevent a drop in page ranking.
7 viable reasons that are likely to crush page rankings
Although there are myriad reasons that can crush page rankings, but 7 of the most viable reasons include,
- The website getting penalized for utilizing Black Hat SEO methods – Google has laid down a series of Webmaster guidelines that every webmaster should abide by for being victorious. If one does not play by these set rules and Google finds it out their ranking will either substantially drop or Google may also remove the site from its index altogether . As per the Google Webmaster guidelines, using hidden text on websites, creating door pages or participating in link schemes are regarded as illegitimate SEO practices
- Freshness factor – Any website that is currently updated will definitely experience a boost in terms of ranking, but only for a definite time period till its story remains fresh. In fact the moment the freshness factor vanishes, the rankings will automatically drop
- Change in Search Engine Algorithm – Search engines always strive in keeping their search results spam free and relevant. But there are people waiting for the right time to make the utmost use of an existing loophole or game the system. And also with the rising number of sites presently, search engines are bound to tweak their algorithms often for keeping spammers at bay.
- Broken links – Google regards any website having innumerable broken links as a negative user experience because pages linked will indicate a 404 error. Thus, it is crucial to locate every broken link on the site else its ranking is bound to drop
- Website content getting scraped – Another major reason why a site owner may face a sudden deterioration in their page ranking is because the content from their website has been scraped and used elsewhere. In such circumstances, search engines lower the ranking of the site
- Rival sites boosting their rankings – Sometimes one is likely to face a drop in their page rankings as a competing website to a great degree has managed in boosting up their rankings
- Copyright Infringement – Often it may happen that a third-party firm that one has hired or maybe even their in-house SEO may have pasted somebody else’s content for enhancing the site’s rankings. Thus, due to copyright infringement the page ranking may drop
How SEO consultancy services can act as a respite in this dire situation?
SEO services today are the most needed for every website owner. These services are an amalgamation of several tactics and tools which are done for increasing the website ranking in the search results. The key to restore the ranking of one’s site post removal of the penalty and getting the same back at its earlier rank can be done with the help of professional SEO consulting services. The tested and proven formulas adopted by an SEO consultant specialist in these firms will help one to restore their site’s ranking to its original position before one can say Hummingbird, Penguin, Panda be gone. The strategic consulting services that they offer are just ideal for any business which has discovered a fall in its page rankings.
With drop in page rankings becoming a common issue, it is best to get it sorted by hiring SEO consultants from a reputed firm. It is they who can do their utmost for augmenting the current rankings of one’s site as much as they can. They are able to do so because of the effort and time that they put to research every algorithm update for identifying fixes that can fix a site’s SEO positioning.
