Latest Dow Jones Product Integration Keeps Users “in the Know”

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Dow Jones’s business research technology and personalized content arms users with the news and intelligence needed to excel in building business relationships

NEW YORK, September 17, 2008 – Dow Jones & Company today announced its Business and Relationship Intelligence group’s first combined product release since the acquisition of Generate in April, bringing together innovative business research technology and rich content. The enhancements create a powerful means to keep business professionals on top of their game through rich news analysis, critical business information and industry news.

The new offering encompasses;
• The addition of the Dow Jones gClick toolbar for Dow Jones SalesWorks and Companies & Executives users;
• Dow Jones gDaily industry newsletter available for Dow Jones SalesWorks and Dow Jones Companies & Executives;
• Expansion of the content library in Dow Jones g2 to include content from The Wall Street Journal and Barrons.

“Most business professionals are constantly on the phone, on the road, or in front of customers,” said Tom Aley, senior vice president and managing director, Dow Jones Business & Relationship Intelligence Group. “They have little time to conduct in-depth research—yet they’re under constant pressure to stay on top of the industries they are targeting. With this novel combination of extraction technology and business intelligence, we’re empowering users to stay on top of the latest market knowledge without slowing them down.”

The Dow Jones gClick Toolbar
Dow Jones SalesWorks and Dow Jones Companies & Executives users can now benefit from the Dow Jones gClick toolbar. Utilizing powerful extraction technology to weave together subscription tools with Internet content, the Dow Jones gClick toolbar provides users with critical business intelligence on companies of interest from anywhere on the web. While reading virtually any Web page, including news stories, press releases, blog posts, SEC filings or corporate web sites, the user simply clicks the toolbar, which extracts the companies mentioned on the page and enables users to drill down to detailed company profiles within the Dow Jones SalesWorks or Companies and Executives products. By taking advantage of the gClick toolbar, users are able to benefit from reliable, contextual information for faster, more informed decision making about prospects they’re pursuing or competitors they are tracking. Additionally, gClick received a prestigious 2008 Codie Award for content aggregation.

Dow Jones gDaily Industry Newsletters
Dow Jones gDaily industry newsletters have been extended to the Dow Jones SalesWorks and Dow Jones Companies & Executives products. Filtering content in 25 different industry categories from more than 25,000 unique media sources and more than three million blogs, gDaily combines the most important industry news of the day, which is editorially selected, with direct links to in-depth information on the companies mentioned in news articles. With regular email delivery of the newsletters, Dow Jones gDaily is a simple, effective solution for monitoring customer activities, identifying lucrative new sales opportunities, or tracking competitors.

Dow Jones Content Integration
The Wall Street Journal, the world’s leading business publication—and Barron’s, America’s premier financial weekly are now part of all Dow Jones Business & Relationship Intelligence products, including Dow Jones g2, expanding the content library and giving users more timely content to explore. The additional content expands the news coverage and will also help improve Dow Jones g2 sales trigger results due to the high quality content.

“CSO Insights most recent study of 1,600+ sales organizations worldwide found that 48% of companies surveyed reported that they needed to significantly improve the ability of their sales teams to thoroughly research the accounts they are calling on,” said Jim Dickie, analyst and managing partner at CSO Insights. “Innovative solutions like those from Dow Jones, Business and Relationship Intelligence group are providing a cost effective way to leverage technology to provide each sales person with a ‘digital research analyst’ to help them accomplish that key selling task.”

ABOUT DOW JONES
Dow Jones & Company (www.dowjones.com) is a News Corporation company (NYSE: NWS, NWS.A; ASX: NWS, NWSLV; www.newscorp.com). Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron’s, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to radio stations in the U.S.

ABOUT DOW JONES BUSINESS & RELATIONSHIP INTELLIGENCE
Dow Jones Business & Relationship Intelligence provides leading customer intelligence solutions that enable organizations to identify and connect to the best business opportunities. The combination of next generation technology with actionable information powers the performance of sales and research professionals plus media organizations.

Dow Jones Business & Relationship Intelligence’s award-winning solutions include the most up to date and accurate global intelligence on millions of companies, the executives that manage them and the relationships that link them.

Integrating these tools and content behind your firewall – connecting vital internal and external customer information in context for salespeople – provides a single, complete view of a customer further increasing your effectiveness.

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Alexis Gordon
PAN Communications
[email protected]
978-474-1900

Adrienne MacWhannell
Dow Jones
[email protected]
212-659-2486

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