Double Trouble in a Double Dipping Recession


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I have this rule when I shop- no double trouble. No matter how much I like something, I never buy two of the same things- not even in different colors. This applies to tops, pants, skirts, jackets, shoes, and other clothing. I say this because everyone is talking about the Recession, Part II.

Is a “double dip” recession going to lead us to double trouble? The stock market is tumbling down, unemployment is rising, and consumer spending has slowed down. But there is a bright side to all this- layoffs have slowed down, hiring and recruiting is happening and promotions are up. My belief is we may hit a rough patch and 9 out of 10 economic recoveries have hit a rough patch since 1949 so this isn’t unusual.

Salespeople must continue to sell smart- by adopting new Sales 2.0 tools and strategies and becoming more cautious in their pipeline building efforts.  In CSO Insight’s Sales Performance Optimization Study 2010 they report that quota attainment is down this year and much of that is due to sloppy and inaccurate forecasting.

If Part II of this Recession is around the corner- the reps sitting with solid pipelines will not be affected. There is so much room for this- salespeople are working harder but they still need to shield themselves and become recession-proof. This is the new normal.


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