Don’t Make Customers Do Extra Work!


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In this week’s Daily Dose video, I share a short video inspired by the lessons of my most recent book, Would You Do That To Your Mother

The following is a lightly edited transcript of the video below.

There’s not much that can give me an immediate stomachache like watching that airport conveyor belt slow down and halt without my bag on it. How about you?

Make It Easy to Get Help When Needed

I understand that bags can get lost, but why add pain to misery? Wouldn’t you want to have someone answer the phone when you call, or keep you informed? And why does the customer have to press to get the help they need?

Hope is on their way, I understand though, from many airlines. According to Forbes, 69% of airlines stated they will offer passengers real-time updates about the location of their bags.

Take Responsibility for Helping Customers

When you put your customer in a black hole, it’s your responsibility to dig them out. Don’t make your customer tangle with you to have their life put back together again for something that you cause. Make the apology your finest hour.

[For more on delivering meaningful apologies, click here to read my guide.]

Here’s a comic that summarizes this “Would You Do That To Your Mother?” moment:

Click the comic to enlarge; click (Ctrl+click on Mac) and select “Save as…” to download it. 

Republished with author's permission from original post.


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