Don’t Just Curate Content – Harvest it


Share on LinkedIn, published “Don’t Just Curate Content – Harvest it” last week, which I co-wrote with Jim Burns of Avitage.

Content curation is a hot topic as marketers struggle to augment internal content creation with 3rd party content to feed a growing constituency, hungry for quality content.


Content curation as practiced today is a good level-1 practice.

However it falls short of delivering the full potential inherent in great content.

When curated content is harvested as content source and made available for reuse, it can deliver years of value to an organization and yield multiple use cases.

The article discusses current curation practices and shortcomings and outlines four primary activities as better practices, which we refer to as “harvesting” content. Read more…

Republished with author's permission from original post.

Mark Gibson
Mark Gibson has been at the forefront of developing sales and marketing tools that create clarity in messaging value for 30 years. As a consultant he is now engaged in helping sales, marketing and enablement teams to get clear about value creation. Clarity attracts inbound leads, clarity converts visitors into leads and leads into customers, clarity builds mindshare, clarity engages customers, clarity differentiates value, clarity helps onboard new hires clarity helps raise funds, clarity + execution win markets.


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