My headline may be sacrilegious in Internet marketing (IM) but there’s plenty of real-world proof to backup that statement. The road to online riches is littered with many starving and/or broke bloggers.
For a long time, many IM gurus have taught their students that all they needed to do was put up a blog, add fresh content regularly to attract loads of traffic and voila, the blogger would be able to stuff cash into your bank accounts from AdSense ads. That business model is dead.
Don’t believe me? Probably one of the best examples of this blogging model is Daniel Lyons, a talented blogger and the creator of “The Secret Diary of Steve Jobs.”
He created a fake persona and posted 10 or 20 items a day without much success until The New York Times ran a story revealing his identity. On that day, more than 500,000 people hit his site, by far his biggest day and earned him about a hundred bucks.
Over the course of that entire month, in which 1.5 million people visited his site, he earned a whopping total of $1,039.81.
Today, Daniel has a very different take on making money from blogging as he recently wrote in Newsweek, “I learned the hard way: while blogs can do many wonderful things, making huge amounts of money isn’t one of them.”
Despite the failure of blogs as income generators, they are still extremely popular for marketing an online business. So what exactly is a business blog good for?
The best use of a business a blog is to think of it as your sphere of influence. Use your blog content to do the following:
- Attract traffic
- Build a following
- Capture qualified leads
- Pre-sell your products and services (or affiliate products)
To truly attract repeat visitors and build a community, your content needs to provide solutions to real problems that are of interest to your readers. If all you are doing is reporting the latest news, you’ll get one-off visitors who’ll read your blog and move on, never to return. That is not the kind of blog traffic that will make you much money.
Turn your blog into the face of your business and not a business unto itself. Tie your blog content to real solutions to build a sustainable online business and that will generate a steady stream of income for you.
Are you using a blog to market your business? Share your experiences by leaving a comment.
- 7 Ways for Making Your Business Blog Be All It Can Be
- 3 Strategies to Grow Your Business Blog
- Why Most People Don’t Make Any Money From a Business Blog
- A 5-Step Foolproof System for Making Money Online
- 50 Great Ideas for Your Blog When You’re Stuck