As September became October, we decided to bring a few decorations into the office, including a full-scale skeleton that quickly made himself comfortable on our lobby couch.
But that wasn’t enough for Brian Hansford. Over the next several days, Brian started tagging the poor bastard with paper tombstones making his cause of death clear and decidedly marketing-related.
And thus, the #DeadMarketer hashtag was born.
Below are several examples (13 of them, scary!) from Brian’s #DeadMarketer series. And now that Halloween is upon us, we wanted to broaden the discussion and get your input as well.
- What marketing activities will lead to an additional #DeadMarketer?
- What misguided “lack” of activity or strategy will lead to a #DeadMarketer?
- What unsuccessful, unmeasured, irrelevant or wasteful marketing efforts will create the next #DeadMarketer?
We’d love to hear your ideas in the comments below, plus join the #DeadMarketer discussion on Twitter by completing the following statement:
“You’ll soon be a #DeadMarketer if……”
