As VRM Empowers Consumers, What is the Win for Business?


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Bob Thompson chats with IT visionary Doc Searls to clear up some of the confusion about Vendor Relationship Management (VRM). Listen and learn:

  • What is VRM?
  • How VRM relates to CRM and Social Media
  • What value does VRM offer for consumers?
  • How companies can win by embracing VRM
  • When will VRM tools be available? Who will build them?

Recorded on Feb. 3, 2009.

Further reading:


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