Do the pundits practice what they preach?


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I am not a Social Media Guru nor an expert in Social Engagement. That said, I do spend a fair amount of time working through the issues related to these topics, as they relate to Customer Relationship Management. In a sense, I am a customer of the many folks who are more knowledgeable in Social Media, and Engagement. Learning, so I can bridge the gap. I guess you could say I am an unsatisfied customer. So, I figured I would put the shoe on the other foot, and blog about it!

I find it curious that the very people who are constantly talking to us, telling us to engage are not practicing what they preach. This is of course not true of everyone, and I would be remiss in not pointing out those who have day jobs, many many followers yet somehow manage to engage. The ones I am not happy with, seem rather full of themselves, using Twitter as a bullhorn, not a conversation tool (“look at me, read my blog”). I am not talking about the spammers, nor the ‘follow me and make $10M’ folks. I am talking about the ones who talk about engagement, yet forget to practice it.

It Can Be Done!

My favorite answer to the fabled “Why did the chicken cross the road?” Is: “To prove to squirrels and skunks it can be done” So, with that in mind,  I would prefer to share those that are truly impressive and engaging, first, to prove to the others that – It can be done!

Anne Handley – @MarketingProfs – I met Anne once (face-to-face, the old fashioned way), at a Tweetup in little ole Burlington, Vermont – Very gracious, smart and a offers a whole lot of value, in her own writing and those that she suggests. Every once in a while I will reply to Anne, ask a quick question – Anne responds, engages, asks me what I think. Wow, impressive – really! with 50k people following I am honestly impressed.

Jeremiah Owyang – @jowyang – I have never had the pleasure of meeting Jeremiah. But he puts out some really great content. Oh, and he responds, willing to admit when he is not 100% correct (he is usually close though!). He engages and practices what he preaches, open and transparent – again impressive.  He responds to comments on his blog posts as well, all this takes time, but Jeremiah engages – again, over 50k.

There are certainly others, lots for sure. Please feel free to point out the ones who you think do it right – please, they deserve it! I have debated whether or not to call people out by name who are not as engaging, actually, not even close to engaging.

In the end, it is far more important to recognize those whom I believe do it right, than to call out those that do not. Those that do not, you are starting to act a little like spammers. Before you say “it is hard I have 25k follows I cannot respond”, take a look at the two examples above. You might recognize yourself here, then I have done some good, Until then, you have lost serious Whuffie in my book…

Funny thing is this was started by a Tweet, which I responded to and never heard back on, oh well. Am I wrong? Let me know your thoughts.

Republished with author's permission from original post.

Mitch Lieberman
Finding patterns and connecting the dots across the enterprise. Holding a strong belief that success is achieved by creating tight alignment between business strategy, stakeholder goals, and customer needs. systems need to be intelligent and course through enterprise systems. Moving forward, I will be turning my analytical sights on Conversational Systems and Conversational Intelligence. My Goal is to help enterprise executives fine-tune Customer Experiences


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