Do not respond to this email


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keep-calm-and-stay-away-from-me-5That was the last line of copy in an email I received this morning from a prominent marketing automation vendor, inviting me to their local user group meeting later this month.

The email was formatted to look like a forward, complete with the “fake forward” in the subject line. The “intro” before the “forwarded” portion was even written in a casual, conversational manner as if the sender had written it just for me.

And the kicker is that the sender is someone I know!

Unfortunately, this is how that personalized intro copy ended:

I hope you can make it! If you cannot attend, please RSVP “no”. Do not respond to this email.

In six words, they killed whatever personalization effect they were trying to achieve. They “outed” themselves clearly as sending a fake forward email (which is the opposite of intimate, personalized conversation).

And someone I know told me explicitly not to contact them directly.

I realize that this company (like many) wants to track RSVPs for their event through an online tool, and not rely on individual reps to track those separately. And I realize this is easier to measure for marketing organizations and their operations teams.

But is it ever really good policy to tell your customers not to contact you?

Feel free to email me if you want to see a copy of the full email.

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.


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