Today introducing basic digital capabilities and creating some pilots for customer interaction are days of the past. The challenges of the new digital age makes the jumping onDigital Transformationinevitable and subsequently the need of executive like Chief Digital Officer is a no-brainer.
The recent times have seen the rise of the Chief Digital Officer, who sits next to CEO and is seen as instrumental to the future of the organization.
Traditionally, for the past several years digital was looked up as ownership of themarketingfunction, responsible for driving the organization’s online presence and connecting with customers, but now it is every department that has to contribute to digital enablement ofcustomer journeys.
The spike in demand for Chief Digital Officers has been felt globally to drive digital across organization.
Some of the CDO responsibilities are as below but not limited to:
Define the digital strategy
Map the digital capabilities to business strategy
Leads digital transformation and customer centricity
Providing detailed analysis of industry trends and developments in technology and customer behavior, both inside and outside the business sector
Deliver analytics across customer touch points to enable better business decisions and enhance customer experience
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