Do You Know Why Small Business Owners are Switching to Plug and Play Websites?


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When you think of taking your business online, the obvious thing that occurs is – having your business website. Being a small business owner, not necessarily you understand the technicality of the websites. However, following up with designers, developers and an SEO expert can get tedious and hectic. Well, starting an online business has become simpler than ever. You no longer need to build a website yourself. Many cloud-based companies provide plug and play solution to create your business website. Small business doesn’t need a beautiful site. They need a website that removes the dependencies from designers, developers and an SEO expert.

Top three reasons why small business owners like to plug and play solutions:

Small businesses don’t have time to design a website

Many companies offer free website builder. However, as a business owner would you want to spend your time to build your website or market your business? Maybe, hiring someone to take care of your business website’s functionality is another option? Again, do you have so much time to follow-up with people for the design, development and SEO of your business website? Plug and play is a better solution for businesses like yours. All you need to do is, select a template, fill in your business details, and you are set to go live. These websites come with many inbuilt features like Automatic SEO, Website Analytics, Social Media Management and many more. Meaning, you can manage your online business without depending on anyone.

Plan your marketing strategies based on your website analytics

How will you reach hundreds of millions of customers without knowing how your website is performing? Creating a marketing strategy without knowing who is your audience and what are they looking for is like shooting in the dark. Websites with plug and solutions come with inbuilt website analytics technology. Business owners can know how well their business website is performing using these analytics tools. These tools give the reports on just about every conceivable features of the website from visitor demographics to the most popular pages. What else do small business owners like yours need? You can now quickly identify the loopholes and see what is working the best for your business. You can track all your web pages and understand which search terms are driving traffic to your website. As a business owner, the end goal is to create a content that drives traffic to the website. Plug and play solutions make it easier for business owners to inspect visitor data to see how, where and when your site traffic is coming from and based on that you can add relevant content.

Plug and Play solutions can add value to your business listings

Business owners get a lot of their website traffic from Business listings. Almost every American goes to the online business listing to look for a service in their locality. Moreover, business owners know that they influence people to avail their service. People, when they land on the business listing page, will gradually navigate to the website to know more about the business. Hence, it becomes more critical to have a business website. Plug and play solutions make it easy for business owners to quickly and easily create a business website. Websites give credibility to their business listings. When search engines see that more people are navigating to your website, it will start recognizing your site for the services and products you provide. It will start showing your website in search results in your locality.


All in all, small business owners don’t need a beautiful website. They need a website that ranks well in search results and brings them, customers. No matter what industry you are in – Plug and Play solutions make it easy for business owners to go live and drive relevant traffic to their website.

Shishir Kathurwar
Shishir Kumar Kathurwar is an ex-startup entrepreneur currently working on helping Business Owners in USA & Canada with their marketing needs. Kickstarted inbound marketing for multiple startups. Cracked the code of generating 750K monthly traffic in 10 months by using creative content. Launched inbound marketing of multiple Saas Startups in USA and Canada. Always up for challenges.


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