Diva Limousine, Ltd. Pioneers Use of Birst in Ground Transportation Industry


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Leader in Chauffeured Ground Transportation Utilizes Birst Business
Analytics to Rapidly Respond to Changing Market Conditions

San Francisco, Calif. — March 06, 2012
Birst Inc., the leading provider of agile business analytics, today
announced that Diva Limousine, Ltd. is the first company within the livery
industry to deploy Birst’s affordable, enterprise-class business
intelligence (BI) solution.

Diva utilized Birst to combine six disparate data sources into one single
repository that provides complete reporting and forecasting information. By
incorporating analytics into its standard operating procedures, Diva has
been able to rapidly respond to expenditure trends, such as fluctuating fuel
costs, to control operational profitability and efficiencies.

“Diva Limousine, Ltd. selected Birst to help us pioneer new business
intelligence and data analytics paths within the ground transportation
industry,” said Mr. Bijan Zoughi, President & CEO of Diva Limousine, Ltd.
“Since deploying Birst’s real-time reporting and data analytics
functionality, we have increased operational efficiency as well as employee
engagement-which has led directly to increased productivity and amplified
operational and client profitability.”

“Birst is able to bring together and analyze the data organizations need to
better understand and more quickly react to changing business environments,”
said Brad Peters, CEO of Birst, Inc. “This means that, with real-time
information related to variable market conditions-such as the cost of
fuel-organizations within the transportation industry can quickly adjust
their business practices to increase operational efficiency, control
expenditures, and ultimately improve their overall results.”

About Diva Limousine, Ltd.
Diva Limousine, Ltd. is a ground transportation industry leader providing
platinum standard Chauffeured services, 24 x 7 in 350 cities in 75
countries. Driven by a combination of the most advanced industry
technologies, and an extraordinarily keen interest in the clients we serve,
is the unmistakable Diva hallmark. Diva Limousine, Ltd. is headquartered in
LA, California with offices in NJ, New York. For more information about Diva
Limousine, Ltd., visit http://www.divalimo.com, or email

About Birst
BirstT is the leader in agile business analytics. It offers a single place
to manage all of a business’ analytics and the agility to answer questions
that span departments, data sources, and deployments-across public or
private Clouds. Birst gives users the fastest way to answer their most
pressing business questions-and then all the ones they didn’t know to ask.
At one-third the cost, time, and staff of traditional big BI, Birst brings
the benefits of analytics and fact-based decision-making to a much broader
audience. For more information, visit http://www.birst.com.
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