DiscoverOrg and Vorsight Present Webinar On “Cold Call Preparations: Get IT Right”


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Vancouver, WA, Aug. 16, 2013 – IT decision makers are bombarded daily with new solutions available in the marketplace, and most sales reps spend one-third of their day researching the right contacts and another one-third of their day trying to reach them. This results in a lack of productivity, inefficiency, technology sales leads that slip by and missed quotas.

To address this issue, DiscoverOrg,, a three-time Inc. 500 provider of sales and marketing intelligence tools used by the top IT vendors in the country, and Vorsight, an award-winning sales effectiveness firm specializing in the first half of the sales cycle for B2B sales teams, will cohost an informative webinar on Thursday, Aug. 22, at 10 a.m. PST, “Cold Call Preparations: Get IT Right” (#ITsalessuccess). You can register for the webinar here:

Anyone who asks a question about cold calling on Twitter (@discoverorg) will be entered into a drawing for a free one-hour consult with website host Steve Richard, an awarding-winning sales expert with Vorsight.

In this informative webinar, Richard will cover how and why it is important to Get IT Right. Topics he will cover include:

• Reaching the Right Account: this can’t be taken for granted; nothing else will happen if you’ve identified and pursued a company outside your target category
• Reaching the Right Contact: you can’t rely on direct reports or colleagues to put you in front of the person you need to deal with face-to-face
• Right Message, Right Offer, Right Time: being armed with accurate, up-to-the-minute technology sales intelligence helps you craft the perfect value proposition just when a company is in buying mode for your product or service
• Having the Right Measurement: be sure you have the right tools in place to track and report on the IT sales metrics that matter.

“The world of IT technology sales moves awfully fast and a sales rep that isn’t up to speed and doesn’t have his intel marshaled is often shooting in the dark, wasting not only his time, but his company’s time and the prospect’s time,” said Richard. “It takes the right combination of hustle, acumen, deep sector knowledge and access to proven IT sales tools to spot and pursue the right IT leads as they arise, line up the planets and close the deal.”

To register for the webinar, click here: For questions on the webinar, contact Beth Stewart, Vorsight, [email protected], (703) 637-0551.

About DiscoverOrg
DiscoverOrg is the leading sales and marketing intelligence tool used by the top IT vendors, staffing companies, and consultants targeting IT departments of Fortune-ranked, Mid-Market, and SMB companies in North America. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the IT org charts of 15,000 companies complete with verified email addresses, direct-dial phone numbers, reporting structure, IT project updates and technology installed base. Each of the 225,000+ IT decision makers in the DiscoverOrg database are updated and refreshed by the company’s team of 70+ in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message. For more information, please visit

About Vorsight
Vorsight is an award-winning sales effectiveness firm specializing in the first half of the sales cycle for B2B sales teams. With getting in the door being the hardest part of the sales cycle, companies trust Vorsight’s expertise to take that challenge head on by using its effective sales training and meeting scheduling. Originally founded in 2005 as an outsourced meeting scheduling firm, Vorsight has arranged over 10,000 completed appointments with decision makers, resulting in more than $20 million in new revenue for its clients. For more information, visit

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