Direct mail package or proof that Area 51 exists? You decide


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Check out this direct mail package from Mazda. It’s fascinating, highly creative, and compels you take a lot of time flipping into it. It’s so well done you WANT to read every page and every detail as you get pulled into the unique story they’re telling (as well as how they tell it).

Rather than give it away with a summary or description here, flip through the photos of the package (posted in order as if you were opening the mailer yourself). I put the photos on a SlideShare deck so you can download the deck and expand the photos for easier reading.

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.


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